1. The Role of Spanish Banks in the Liberalization of Banking and Financial Systems in Latin America.
- Author
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Toral, Pablo
- Subjects
- *
BANKING industry , *COMPETITIVE advantage in business , *FINANCIAL services industry - Abstract
Why did Spanish banks Banco Bilbao Vizcaya Argentaria (BBVA) and Banco Santander (BS) play a prominent role in the liberalization of banking and financial systems in Latin America since the second half of the 1990s? This paper argues that the decision-makers in the Spanish banks perceived that their firms had a competitive advantage (market knowledge) in these markets and therefore decided to invest there. Market knowledge came from the similarity of the processes of political and economic liberalization in Spain and Latin America. Theoretical models for the study of foreign direct investment have relied heavily on the experience of US multinational enterprises (MNEs). Models developed to explain the investments of MNEs from central and Northern Europe, as well as Japan, tried to adjust the American theoretical model to the peculiarities of these firms. However, in most cases the emphasis was on manufacturing firms. The case of Spanish banks poses several challenges: Spanish firms are latecomers and they operate in service sectors. In this paper I propose a constructivist model that looks at the process of co-constitution between firms and markets. The managers of the Spanish firms helped shape the Spanish financial and banking sector with other agents, mainly the government, regulators and consumers, adjusting their internal structures to the market. In the 1990s, Spanish managers believed that the normative framework resulting from the implementation of structural reforms in Latin America was similar to that in Spain and believed their firms had the knowledge and organizational skills to succeed under such conditions. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2008