1. Exploring Self Through the Other: Reception of Foreign Programming in a Developing Nation.
- Author
-
Uppal, Charu
- Subjects
SELF ,CROSS-cultural studies ,TELEVISION programs - Abstract
Exploring Self Through the Other: Reception of foreign programming in a developing nationConcerns over viewings of shows produced in developed nations, in developing, less powerful weaker nations have inspired many papers on cultural studies. While there are many studies done on American programming, and various audiences around the world, there is a paucity of research on Pacific audiences. This paper attempts to take a step in that direction by studying the cultural and social impact of Shortland Street, a night time soap opera produced in New Zealand through a focus group interview in a neighboring nation that claims one of the largest and oldest following of the show. Findings reveal that although considered a developing country, the audiences, now exposed to much of global television are aware of their negotiations with the media texts, thus defying the one directional view of cultural imperialism. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2009