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This paper explores a form of digital communication among young people that arises with the cheapening of digital technologies and the emergence of the Internet: sexting. Based on a qualitative methodology and a gender theoretical approach, it explores the forms of experience and significance of this practice in young people aged 15 to 19, from two Mexican cities. It is concluded that sexting should be understood as a collective practice, not individual, inserted in a framework of gender relations and, therefore, of power. It seeks to contribute to the understanding of a new and hardly studied communicative phenomenon in Mexico. [ABSTRACT FROM AUTHOR]