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Where does that data go?" Data analytics expert Pam Baker -- author of Data Divination: Big Data Strategies -- saw the Zoom move as potentially even more dangerous. Zoom goes for a blatant genAI data grab; enterprises, beware (updated): Zoom stirred up a kerfuffle this month when it amended its terms of service to make execs comfortable that it wouldn't use Zoom data to train generative AI models. Zoom discussed this in a blog post: "There is certain information about how our customers in the aggregate use our product -- telemetry, diagnostic data, etc. [Extracted from the article]