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The opportunity to capture the opinions of the general public about multiple topics such as social events, marketing campaigns, and product preferences has raised more and more interest in the business world. This paper aims to find the users' level of expectation associated with multiple types of opinion. In addition, the study also aims to find the effect of sentiment words on customer satisfaction at the post-purchase stage. In this work, the positive, negative and neutral sentiment words relating to the users' satisfaction were analysed. Firstly, the questionnaire comprising seven sections was proposed to collect data. The study used the expectancy disconfirmation theory (EDT), and a set of seven hypotheses. Confirmatory factor analysis (CFA) and structural equation modelling (SEM) were used to analyse the data and evaluate the research model. The findings of this study imply that regular, comparative and suggestive opinions have a positive effect in raising users’ expectations. This study also predicted a strong relationship between expectation, performance and disconfirmation. In addition, sentiment words proved to be a full mediator in predicting user satisfaction with a purchased item. [ABSTRACT FROM AUTHOR]

This paper revisited the role of trust in Business to Business Electronic Commerce (B2B EC) settings in Jordan, using an alternative view on trust suggesting that this variable has a moderating effect rather than having a direct impact on the intentions of firms to adopt B2B EC. An interactionist model among trust and technological, organizational, and environmental factors was developed. A survey of 239 supply chain managers in Jordan was used to test the proposed model. Analyzed data shows that the moderating impact of trust was significant in one path, which was perceived desirability (stemming from the diffusion of innovation theory and representing the technological view). Trust did not moderate the impacts of organizational and environmental variables. The findings provided insights into how existing relationships between trading partners may not be flexible enough to absorb new technology. In a context in which trust beliefs are well established and critical such as Jordan, the flexibility of firms in responding to adoption motivations may be hampered rather than enabled. [ABSTRACT FROM AUTHOR]

An increasing number of businesses and consumers talk about, invest, and engage in social commerce, which is a form of commerce mediated by social media. Despite the growing recognition and adoption of social commerce, its practice is often driven by fast-paced technological evolutions, hype, and ad-hoc business cases. In parallel, social commerce has been the target of limited scientific inquiries, and it remains ill conceived, which constitutes an obstacle to theory development and cumulative research. This paper addresses this issue by proposing a focus on social commerce networks (SCNs). SCNs refer to the digital network ties created and leveraged by consumers and business entities as they connect and interact among and between each other. Based on this definition, the paper develops a typology of key SCN structures, and it proposes a framework depicting the value that consumers and businesses can gain from creating and exploiting them. We explain how the proposed SCN concept, typology, and framework can guide future conversations on the topic of social commerce, and how they can provide researchers and practitioners with a better understanding of social commerce and its considerable value potential. • Social commerce involves digital networks composed of consumers and business entities. • Social commerce networks (SCNs) are proposed as a new anchor to study social commerce. • Social commerce value relies on consumers and businesses developing and exploiting SCNs. [ABSTRACT FROM AUTHOR]

As technology further expands, the relationship between customers and organizations becomes even more idiomatic, as witnessed by personalized recommendations on websites and applications such as Amazon, Google, and Netflix. Through a service-dominant logic lens, this paper examines the effects of perceived personalization when using augmented reality (AR) and web-based stores on customers' intentions to co-create value. We utilize an experimental design whereby participants would either use the IKEA Place AR application or visit the IKEA website. This is then followed by a survey to a) compare AR and website-based shopping attitudes, b) explore the role of personalization on intentions to co-create as well as the moderating influence of perceived value and c) investigate the mediating influence of customer perceived trust and risk on the relationship between perceived personalization and intention to co-create. Employing SEM, our findings show that perceived personalization significantly predicts value co-creation intention for website-based shopping, but not for AR-powered shopping. Additionally, the results show that trust and risk mediate the relationship between perceived personalization and intention to co-create value within the AR group with perceived value moderating the relationship between perceived personalization and risk, but not between personalization and trust. Our study is one of the first to explore the impact of personalization on intentions to co-create value and to compare perceptions of personalization between shopping through web-based stores and AR technology. Moreover, the results of this study highlight the importance of perceived risk, perceived trust, and perceived value, on customer intention to co-create. The practical implications for these findings assist managers in developing omnichannel marketing strategies while the theoretical implications contribute to the AR, technology, and co-creation literature by offering insights into the unique role of perceived personalization on AR technology and web-based store shopping via website-based retailing. • Perceived personalization leads to heightened perceptions of risk and trust in both AR, and online environments. • Perceived trust and risk fully mediate perceived personalization and intention to co-create within AR shopping. • Perceived trust partially mediates perceived personalization and intention to co-create within online shopping. • Perceived value moderates the relationship between perceived personalization and risk but not trust. [ABSTRACT FROM AUTHOR]

Approach and avoidance are typical behavioral tendencies of consumers when exposed to a new environment. Drawing on the stimulus-organism-response (S-O-R) framework, this study investigates the effects of atmospheric cues on consumers' approach and avoidance intentions in social commerce environments. We elucidate the interaction mechanisms between atmospheric cues (task, aesthetic and social cues) and consumers' evaluations through the lens of perceived affordances. Then we investigate how three types of perceived affordances (utilitarian, hedonic and connective) influence consumers' approach and avoidance behavioral intentions. A three-way factorial experiment provides strong evidence that task cues, aesthetic cues and social cues elicit perceived utilitarian, hedonic and connective affordances, respectively. Approach behavioral intentions were affected by all three types of perceived affordances, yet avoidance intentions were only affected by perceived utilitarian and hedonic affordances. This paper discusses both theoretical and practical implications for social commerce research. • Different types of atmospheric cues stimulate perceived affordances differently. • More task cues induces a higher level of perceived utilitarian affordances. • The presence of aesthetic cues induces perceive hedonic affordances. • The presence of social cues induces perceive connective affordances. • Approach and avoidance intentions are influenced by different perceived affordances. [ABSTRACT FROM AUTHOR]