1. E-buying more hype than help
- Author
-
Myller, Rolf
- Subjects
Electronic commerce ,Cable television/data services ,Company marketing practices ,Online information service ,Online services ,Market trend/market analysis ,Electronic commerce -- Services -- Marketing ,Online information services -- Forecasts and trends -- Services -- Marketing ,Online services -- Forecasts and trends -- Services -- Marketing ,Information services -- Forecasts and trends -- Services -- Marketing - Abstract
E-PROCUREMENT is dominated by marketing hype rather than demonstrable business advantage, according to a leading IT analyst. Beth Barling of AMR Research believes that existing applications are failing to offer […]
- Published
- 2001