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Purpose: This research aims to determine the influence of environmental, social and governance (ESG) factors on market performance. The study shows the perspective of ESG on market performance. The study attempted to test the relationship between ESG and Tobin's Q and the effect of control variables. Design/methodology/approach: The study used panel data from a sample covering 720 firms and ran a fixed-effects model regression during the 2007–2019 period for eight European countries' listed companies. Findings: The findings reveal that ESG positively impacts Tobin's Q. According to the findings, high company ESG performance boosts market performance via the moderator effect of competitive advantage. The results indicate that all control variables are significant. The firm's leverage has a negative relationship with ESG. The size of the firm impacts ESG positively. Also, the results prove that the firm's size and industry positively affect Tobin's Q. Research limitations/implications: The findings of this study suggest that managers, practitioners and authorities interested in learning about ESG scores (ESGSs), market performance and competitive advantage might draw intriguing conclusions from the data. Managers can identify the appropriate levels of competitive advantage that improve market performance. Practitioners must determine whether fit, size, growth, leverage and industry could enhance market performance. The findings also give authorities and the board of directors information on future growth opportunities for the company and the country. Originality/value: The research presents a vision of how ESG factors affect market performance. This study aims to identify the positive link between ESGSs and European market performance. [ABSTRACT FROM AUTHOR]