1. The Green MBA: A Competing Values Matrix.
- Author
-
Page, Robert A. and Collins, Kirsten A.
- Abstract
Given increasing public awareness of environmental issues such as global warming, coupled with the surging popularity of socially responsibility initiatives addressing ecological issues, a unique opportunity has presented itself - the need for MBA programs training managers to integrate sustainability with the bottom line. This paper explores how various MBA programs have responded, even embraced, these sustainability trends. The evolution of these green MBA programs appears to be directly related to the size and resource base of the sponsoring institution. Implications are discussed. [ABSTRACT FROM PUBLISHER]
- Published
- 2008