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The paper is dedicated to the issue of evaluating the effectiveness of intercultural communication. On the basis of empirical study that included qualitative content analysis, modeling and an expert survey, the main criteria for evaluating effectiveness were formulated based on the theory of social systems by Niklas Luhmann: (a) formation of a space of active intersubjectivity; (b) production and reproduction of new forms of communication. Based on these criteria, the authors propose a system of indicators. Criteria and indicators for evaluating and self-evaluating the effectiveness in intercultural communication were highly appreciated by experts and can be recognized as the main ones for assessing the effectiveness of intercultural communication within the framework of the activity-phenomenological model.