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Reports on the growing number of corporate communicators launching their own consulting business. Trends affecting corporate communication departments as of 1998; Demise of middle managers; Growing demand for public relations talents; Typical clients of entrepreneurial communicators. INSETS: 21st century communicators: A new breed.;The international scene..

The article focuses on issues related to business communication in the U.S., highlighting the growing number of people who use and rely on smartphones and tablets for news. Dean Debnam, chief executive of Workplace Options, mentions the increasing interest in greater flexibility and work-life balance and access to the technology that allows a workforce to be mobile.

The article discusses the roles of business communicators as profession sets a new pace in the U.S. It notes that as community organizer, one must create content and put it online where people can interact and form a community around it. It adds that with the emergence of technological innovations, executives must properly guided to succeed on the transformation of an organization. Moreover, the big-picture role also needs to show updates regarding the company by publishing reports.

The article discusses the love story between two communicators, a tactician and a strategist in relation to social media in the U.S. It states that they both work at firms wherein they practice business communication and does their jobs well. The article also mentions that they had one child named Christopher Steven who possessed creativity and focus on strategy and results from his parents.

The article offers information on the author's views on the issue of corporate ethics in the U.S. It mentions the topics of the questions that the author asks herself in relation to this issue including her familiarity with the organization's code of ethics, awareness of what others think about one's conduct, and paying attention to one's feelings if something is not right. The author also mentions that the best way to deal with an ethical dilemma is by staying aware and by speaking up.