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The article provides information about an industrial survey that reveals that European business communication directors want greater integration with their headquarters so that they are able to carry out their responsibilities better. Communicators want to be more involved in issues such as corporate communication planning, management of positioning statements, and messaging and communication timetables. Communicators complain that some of the directives issued from outside Europe are inappropriate for the region which leads to tension and frustration on both sides. The survey reveals that specific duties of the communicators for the country in which they are based can inhibit them from forming a proper worldwide perspective.