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Studies the work of James Taylor and his colleagues within the broader field of discursive approaches to organizational communication. Central themes in their work; Eight major approaches to discourse analysis in organizations; Few of the challenges that lie ahead.

Questions the separation of discourse from object-oriented productive activity, evident in both conversation analysis and critical discourse analysis. Difficulties in the choice of a unit of analysis; Intertwining of instrumental-productive and influence-power aspects of communication in organizations.

Argues that organization emerges in communication, which thus furnishes not only the site of its appearance to its members, but also the surface on which members read the meaning of the organization to them. Preliminary views on how communication works; 'Problematique' of organizational communication.