1. The Fenske Upload.
- Author
-
Schenck, Ernie
- Subjects
- *
ADVERTISING , *INDUSTRIAL publicity , *PRINT advertising , *POPULAR culture , *PUBLIC relations , *MASS media - Abstract
The article discusses the advertising industry. While many people are predicting the death of print, television, and movie advertising, the author doubts that it will be this simple. He expresses his desire to upload advertising researcher Mark Fenske's brain into a computer, allowing people to see every thought and insight Fenske has ever had. Wisdom from Fenske is presented, including comments that the brain is a highly rational object that aims to keep the status quo until something more comfortable and efficient emerges.
- Published
- 2007