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The article features the advertising company Stern, Shepardson & Kaminsky (SS+K). It was founded in 1993 by Lenny Stern, Rob Shepardson and Mark Kaminsky, who all met at Sawyer Miller Group, initially as a public affairs and public relations firm. However, it decided to venture into the world of brand advertising while maintaining its political consulting and public affairs roots. Its management believes politics is a good training ground for success in the marketing environment.

The article presents images from animated films designed for a number of purposes, including advertising and public relations.

Presents several public service advertisements. Gun Control by Stefan Copiz and Matt Stein; Amnesty International by Carlos Jorge; American Civil Liberties Union by Sal DeVito, Greg Braun and Barbara Eibel.

Provides a variety of public service advertisements.

Features notable advertisements for business self-promotion. Includes Gray Britton's advertisement; Big Bang Idea Engineering's work for San Diego Ad Club; McConnaughty Stein Schmidt Brown's advertisement.

This article presents the commencement speech for the Wieden + Kennedy's 12 advertising school. The speech, entitled "To the Graduating class of W + K 12. Thank You," by Tom Spanbauer. The speech talks about how the author learned gratitude through his battle with AIDS and a stroke that he had a few years before. The author states that suffering allows one to grow closer to humanity and to understand people. The author comments on how television and advertisers are perceived as the definers of truth, and exhorts the graduates to be careful about what they create advertisements for. The author thanks the graduates for respecting his position as a human being and by not exploiting him.

Offers advice on Web site development. Determination of the role the site will have with stakeholders; Design of the homepage; Statement of corporate mission; Contact information; Use of the site for job postings; Creation of an intranet; Disclosure of the site's privacy policy.

The article discusses the advertising industry. While many people are predicting the death of print, television, and movie advertising, the author doubts that it will be this simple. He expresses his desire to upload advertising researcher Mark Fenske's brain into a computer, allowing people to see every thought and insight Fenske has ever had. Wisdom from Fenske is presented, including comments that the brain is a highly rational object that aims to keep the status quo until something more comfortable and efficient emerges.

Focuses on the importance of public relations firms or private publicists. Need to enhance public image; Tips in promoting accomplishments; Experience of the author in freelancing.

The article highlights certain issues related to the field of freelancing and the need for a representative for improving business in this field. According to the author, a representative is the marketing and selling arm of the talent. The representative packages the product by getting the portfolio in a selling position and then takes that product to market by exhibiting and promoting the work to all prospective clients. This exposure involves advertising, sales promotion, and public relations. A representative is ideal for those freelancers who do not like the promoting and negotiating aspects of the business, who feel it takes them away from developing their work and their style.