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Since the opening of the Spanish TV market in the 1990s, the development of fiction genres, formats and narratives has evolved notoriously, generating a universe of forms and narrations that has configured the history of Spanish TV. The family comedy, in this context, is postulated as one of the most relevant fiction subgenres of Spanish TV, thanks to its easy assimilation, the identification it generates with the audience, its formats and its dissemination strategy, which has contributed to the success of family comedy on television. This article combines quantitative data with documental reflection and discourse analysis to offer a taxonomy of the standards that have guided the configuration of family comedy in Spanish TV. The study is based on the analysis of 47 cases of family comedy, broadcast from 1990 to 2010 in mainstream TV channels, using three different perspectives: format, viewership and production aspects. The results offer relevant data about the family comedy genre that allow us to establish a specific approach to the configuration of a standard of form, reach and production. [ABSTRACT FROM AUTHOR]

This study explores YouTube users' creation and consumption of videos related to primetime Spanish TV series, from a comparative gender perspective. The exploration is based on a sample of more than 100 short YouTube videos about 21 Spanish TV series broadcast in 2013 by the three most popular mainstream national TV networks in Spain (Telecinco, Antena 3 and La1). These videos were classified according to the (apparent) gender of their uploaders, their indicators of popularity (number of views, likes, dislikes, comments, and channel subscribers), and the nature of their content (their inclusion of original material with respect to the content broadcast on TV). In addition, the YouTube and TV audiences of the five most popular TV series in 2013 (according to audience share) were examined and compared according to gender. The analysis provided some unexpected results: despite women constituted the majority of the series' TV audience, male audiences showed greater activity on YouTube around the videos related to such series. Moreover, while men uploaded more videos and scored higher in views and popularity indicators in the video-sharing social network, the videos created by women, comparatively, generated more comments. [ABSTRACT FROM AUTHOR]