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Abstract: As culture has brought unlimited possibility and business opportunities, the countries propose the cultural and creative industry to strengthen the distinctive feature of their own, to distinguish the cultural differences of every country, and to avoid assimilation of powerful countries and neighbor countries, thereby revitalize the economy of that country. In countries affected by Austronesian culture, such as Taiwan and New Zealand, the rules by the Western colonial powers caused impact of different cultural uniqueness, which led to cultural differences. It is important to figure out the way to integrate exclusive cultures into diverse cultures in order to identify the cultural features of the country, promote the country's culture to others and realize the goal of the cultural and creative industry. Therefore, the purpose of the study is to provide the application of Fuzzy C‐means on cultural and creative products for designers. Finally, through the result of the design of case, cultural and creative products developed from Taiwan and New Zealand, fulfilled the purpose that the theory has been realized in practice, and the products successfully entered the markets. [ABSTRACT FROM AUTHOR]

In the recent years, great importance has been shown toward the cultural creativity in Taiwan. Cultural identification and determining how best to apply it to commercial products require investigating and compiling a vast amount of cultural information, along with the individual ideas of designers, to develop new cultural products. During the product development and design process, the color scheme is the final and most important element. It not only represents the first image of the product but also elicits the important first-sight impression of consumers. Consequently, color ranks first in cultural commodity development. By understanding the Taiwanese culture, as well as assessing, verifying, and internalizing it into the materials that can be used by the designers, this study uses an artificial neural network system and simplifies the collected pictures that are representative of the Taiwanese culture into groups of different matching colors to assist designers in developing cultural commodities with different features and according to different cultural styles. © 2014 Wiley Periodicals, Inc. Col Res Appl, 40, 341-351, 2015 [ABSTRACT FROM AUTHOR]