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ABSTRACT This paper explores how seven organisations from the children's social care sector in England adapted their service during the Covid‐19 pandemic restrictions to better meet the needs of young people experiencing extra‐familial risks and harms. Particularly, it focuses on these organisations' experience of attempting to transform services in a unique crisis context and considers what insights this situated study offers into the processes of innovation and practice improvement in the sector. Twelve respondents from these seven organisations participated in semi‐structured interviews, which were analysed both narratively and thematically. Six of these participants were interviewed longitudinally over 6 months, enabling consideration of barriers encountered within their innovation journeys and the factors and conditions that facilitated the process. From these, three longitudinal narrative accounts were selected, highlighting themes emblematic of the overall dataset. The findings indicate that, unencumbered by the usual constraints of bureaucracy, organisations could adapt service provision with unprecedented speed, to respond in more youth‐centred and welfare‐oriented ways to young people's needs. Rapid cycles of iterative development in response to young people's feedback suggested a surprising potential for agility and responsivity in the children's services sector, raising questions about whether and how this might be mobilised outside of crisis conditions. [ABSTRACT FROM AUTHOR]