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PARSIPIPPANY, N.J. -- A new study from QuintileslMS Institute reveals that the increasing use of new and existing branded medications has been the primary driver of rising drug expenditure over [...]

DOYLESTOWN, Pa. -- Quigley Corp., which recently added a new vice president of sales and marketing to its executive team, will roll out a new marketing campaign for its Cold-Eeze [...]

THOUSAND OAKS, Calif. -- Amgen Inc., the world's largest independent biotechnology company, is introducing ANSR (Amgen National Specialty Retail), a network to help community retail pharmacists -- both chain and [...]

Dr. Reddy's Laboratories is marketing over-the-counter famotidine tablets (10 mg.) in a joint arrangement with Leiner Health Products. The item is the generic version of Merck & Co.'s Pepcid AC [...]

NEW YORK -- Collaboration between retailers and manufacturers is critical to strategies for moving prescription products to over-the-counter status, according to Mel Korn, chief executive officer of Collaborative Marketing Worldwide. [...]

ALLEGAN, Mich. - Perrigo Co. will market ibuprofen and pseudoephedrine tablets through an agreement with OHM Laboratories Inc., a Ranbaxy Pharmaceuticals Inc. [...]

Whitehall-Robins Healthcare is restaging its Centrum Kids multivitamin supplements. The company, a division of American Home Products Corp., is also teaming with Scholastic Inc. to create interactive educational materials that [...]

Organon Inc. and Solvay Pharmaceuticals Inc. are copromoting the latter's Remeron SolTab, the first orally disintegrating tablet for the treatment of [...]

NEW YORK -- While a handful of entrepreneurial E-commerce ventures were the first to take drug retailing on-line, it wasn't long before chain drug store operators got into the act. [...]

Qvar, an inhalation aerosol, is being marketed by 3M Pharmaceuticals and McNeil Consumer Healthcare. The asthma treatment is made without a chlorofluorocarbon [...]

CAMP HILL, Pa. -- Jim Mastrian has been promoted to senior executive vice president of marketing and logistics at Rite Aid Corp. He had been executive vice president of marketing. [...]

NEW YORK- Patches to address muscle pain have been popular in Japan and other Asian nations for quite some time, and now such products are beginning to be appreciated by [...]

ELIZABETH, NJ. -- Purepac Pharmaceutical Co.'s parent company, F.H. Faulding & Co. of Australia, recently reorganized all its worldwide pharmaceutical assets into one division (Faulding Pharmaceuticals), which will be located [...]

Whitehall-Robins Healthcare has teamed Anbesol and Advil, two of its best-selling pain relievers, in a single package to provide consumers with optimal oral pain relief. Anbesol, in liquid and gel [...]

Informed consumers key to driving sales in homeopathy arena As more Americans shy away from conventional medicine and embrace alternative therapies, homeopathy is rapidly becoming a more regular part of [...]

Growing scientific evidence bodes well for the product segment When consumers think of natural products, one of the first categories that comes to mind is nutritional supplements. Whether it's products [...]

Pfizer Consumer Health Care's Cortizone- 10 Quick Shot Spray is a 1% hydrocortisone anti-itch product formulated to soothe and cool insect bites, poison ivy and other skin irritations, including eczema, [...]

Tylenol Cold multisymptom nondrowsy formula gel caps and Tylenol Flu maximum-strength nondrowsy formula gel caps from the McNeil Consumer Healthcare division of Johnson & Johnson provide relief from a variety [...]

PITTSBURGH -- SmithKline Beecham Consumer Healthcare (SBCH) may not be a name that sparks instant recognition among many consumers, but the company's brands surely do. With such well-known franchises as [...]

NEW YORK--Carter-Wallace Inc.'s Carter Products broke new ground in advertising over the winter with the first commercials on major network television for a condom. Promoting a safer-sex message, the company [...]

To drive home the message that its Columbia antiseptic powder has many uses, F.C. Sturtevant Co. is offering retailers a new point-of-purchase countertop display that prominently features the message 'We [...]

NEW YORK -- There has been a clear correlation between growth of sales in pediatric cough and cold items and suppliers' accelerated efforts to market products geared to the specific [...]

A trial-size packet containing three caplets of Metabolize and $ave is a hit with consumers, says a spokesman for Telebrands Corp., which is marketing the item in a countertop display. [...]

MOUNTAIN VIEW, Calif., -- Relenze and Tamilfu helped expand the 1999 flu market to about $80 million, says to Frost & Sullivan. The antiviral drugs benefited from strong marketing and [...]

HAWTHRONE, N.Y. -- Taro Pharmaceutical Industries Ltd. has established offices in the United Kingdom. The company will use the offices as a springboard for its European [...]

LONDON -- IMS Health reports a 10% growth in worldwide retail drug sales to $207.5 billion for calendar 1999. of a dozen markets studied, the U.S. scored the largest gain, [...]

Bristol-Myers Squibb Co. has received Food and Drug Administration approval for Tequin, a quinolone antibiotic. Designed to treat respiratory tract infection, the product is the first antibiotic of its type [...]

PORTLAND, Me.-Solvay Pharmaceuticals Inc. has upgraded its Medicaid processing system with software that automates both federal and state mandated Medicaid drug rebate [...]

WASHINGTON -- Bayer Corp. has received Food and Drug Administration approval for Avelox, an antibiotic that it believes could become a blockbuster product. The clearance came just weeks after an [...]

Pfizer Inc.'s drug Zoloft has received FDA approval for the treatment of post-traumatic stress disorder. The selective serotonin reuptake inhibitor was discovered and developed by [...]

The FDA has approved Metadate extended release tablets in a 10-mg. strength. Medeva Pharmaceuticals Inc., which received the clearance, also markets a 20-mg. [...]

WASHINGTON -- The Pharmaceutical Research and Manufacturers of America (PhRMA), which represents the nation's leading research-based pharmaceutical and biotechnology companies, has released a brochure entitled Pharmaceuticals: Rx for the Graying [...]

Johnson & Johnson has the best corporate image among consumers, according to a nationwide survey conducted by Harris Interactive Inc. and the Reputation [...]

PRINCETON, N.J. -- MOVA Laboratories Inc. has established itself as a company that is keeping an eye on older Americans. With a focus on developing and marketing pharmaceuticals primarily for [...]

`Our clozapine program is a first' MIAMI -- Zenith Goldline Pharmaceuticals Inc. develops, manufactures and markets generic medications to wholesalers, drug chains, other retail pharmacies, hospital groups, nursing home providers [...]

PARSIPPANY, N.J. -- A principal in a leading consulting firm advises pharmaceutical manufacturers and other health care delivery providers to employ the same types of innovations in the technology they [...]

MORRIS PLAINS, N.J. -- Warner-Lambert Co. is reportedly considering the possibility of seeking approval to switch its popular Lipitor cholesterol drug from prescription to over-the-counter status. The Food and Drug [...]

W.K. Buckley Ltd. has debuted www.buckleys.com, a web site with graphics and sound effects as well as advice on how to treat cough and cold symptoms. The Canadian company is [...]

Abbott Laboratories and Boehringer Ingelheim Pharmaceuticals Inc. will copromote Flomax as a treatment for benign prostatic hyperplasia. The latter company introduced the product about two years ago after obtaining its [...]

A story in the May 24 issue of Retail Pharmacy concerning the acid inhibitor Prilosec incorrectly identified its supplier. The prescription medication is marketed in the United States by AstraZenecaLP, [...]

Dieting and nutrition -- once thought of as two separate parts of maintaining a healthy lifestyle -- have become linked as more consumers begin to realize they can't successfully achieve [...]

NEW YORK -- Direct-to-consumer (DTC) advertising is changing every facet of the prescription drug market, an authority on the phenomenon said at an IMS Health press briefing here recently. 'It [...]

Fougera, a division of Altana Inc., and Taro Pharmaceuticals Inc. have received approval to market diflorasone diacetate ointment USP, 0.05%. Taro has also been given clearance to market clobetasol propionate [...]

INDIANAPOLIS -- Eli Lilly and Co. has launched a 30-minute infomercial featuring real-life accounts of how sufferers of depression have benefited from its drug Prozac. The program began airing overnight [...]

Elan Corp. PLC has received tentative approval to market nifedipine extended-release tablets, 30mg. The product would be a generic version of Adalat CC, Bayer Corp.'s treatment for [...]

KmartCorp. Is teaming with McNeil Consumer Healthcare to launch a 'Travel Smart' promotion that features Imodium Advanced and Imodium A-D. The program allows travelers to call a Kmart pharmacist through [...]

Mylan Laboratories Inc. has received approval from the FDA to market clozapine tablets in strengths of 25 mg. and 100mg. They are the generic version of Clozaril, Novartis Pharmaceuticals Corp.'s [...]

SmithKline Beecham has been given FDA approval to market Paxil for social phobia. It is the first drug approved for the condition, which is marked by symptoms of extreme [...]

A 1,200-mg. maximum dosage of Lodine XL has been cleared by the FDA. Wyeth-Ayerst Laboratories, a division of American Home Products Corp., makes the once-daily arthritis [...]

NEW YORK--A growing number of new over-the-counter medications aimed at infants is helping stimulate what has traditionally been a small but crucial portion of the nonprescription drug market. With more [...]