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The article explores the challenges to the dominance of the Canadian oil and gas company Irving Oil, headquartered in Saint John, New Brunswick. The company is planning to transform form petroleum supplier into a diversified energy conglomerate, but is facing challenges from Hydro-Québec and the rush to alternative energy and fuel-efficient automobiles. In order to overhaul its image, the company has discussed its plans and invited public consultation and collaboration.

The article focuses on the rivalry between Saint John and Moncton, two cities in New Brunswick. Data showing the population and industries of each city is given, as well as St. John and Moncton's outlook for growth. A professional hockey team in Saint John and Continental Airlines service in Moncton are expected to expand the cities' economic base.