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Start Over Descriptor "PUBLIC relations" Search Limiters Full Text Topic business communication Journal canadian business
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1. Flacks in the box.

Author

Watson, Thomas

Subjects
*PUBLIC relations, *INDUSTRIAL publicity, *BUSINESS communication
Abstract

Evaluates the public relations (PR) business in Canada. Turnover in PR companies; The International Association of Business Communicators' (IABC) assessment of the rise in communications spending; Problems that plague PR firms; Money that is used towards ineffective strategies; Costs of PR consulting; Suggestions to companies that seek PR consulting.

Published
2002

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