Search

Your search keyword '"Raddock, Steve"' showing total 1 results
Start Over Author "Raddock, Steve" Journal campaigns & elections (1996)
1 results on '"Raddock, Steve"'

1. Cable TV: Campaign Vehicle of Choice.

Author

Raddock, Steve

Subjects
*CABLE television advertising, *POLITICAL advertising, *TELEVISION in politics, *POLITICAL science
Abstract

Examines the factors which make cable television a powerful medium for political advertising in the United States. Correlation of cable television-equipped households and their political participation; Advances in digital insertion capabilities of local cable systems; Increase in advertisements at regional sports and news cable networks; Growth of the national cable news network.

Published
2001

Catalog

Books, media, physical & digital resources
See catalog results