The article features Palmer Hoyt, publisher of the "Denver Post" whose territory extends from Houston, Texas to Omaha, Nebraska, Fargo, North Dakota and Great Fall, Montana, an area called Rocky Mountain Empire. Hoyt was tapped by Helen Bonfils Somnes, daughter of Fred Bonfils, to revitalize the paper after the demise of original founders, Fred G. Bonfils and Harry H. Tammen. The article also mentions that Hoyt has altered the "Post" but retained its symbols of goodwill.