151. BACK TO BASICS.
- Author
-
Adhikari, Anand
- Subjects
BUSINESS planning ,BUSINESS conditions ,BUSINESS cycles ,INVESTORS ,ENTREPRENEURSHIP - Abstract
The article offers information on the moves undertaken by businessmen and companies to address the effects of economic downturn in India. Because of the tough financial climate, investors, spenders and entrepreneurs changed their spending and investment habits. Moreover, firms used the previous financial methods they implemented during the boom, investors ditched unit-linked insurance products and turn to guaranteed products, while housewives clutched at gold coins than jewelries.
- Published
- 2009