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Editorial. Focuses on imitations of motion pictures in the United States. Experience of Sony on its investment in Columbia Pictures; Look-alike films; Bureaucratic self-protection.

Editorial. Focuses on the new concept of job security. Job security based on excellence in respective craft; Examples of people whose job security was based on the way they did their work.

Discusses various aspects of product management. Focus on core competencies; Strengthening of worldwide brands; Need for guiding corporate strategy.

Comments on the failure of some American business enterprises to realize the strategic potential of design. Design as the most potent tool for differentiating one's products or services; Examples of well-design products; Messages of the books written by the author.

Reflects on the importance for businesspeople to be informed on national issues and to do something about them. Improvement of the general economic tide; Levi Strauss' full-page advertisement dealing with AIDS; Ben & Jerry's position on restricting bovine growth hormone; Other companies that work on inner-city problems.

Discusses the importance of politics in business. Loving and practicing politics; Advice on office politics.

Comments on the story of Milanese clothing and accessories designer Miuccia Prada, profiled by Ingrid Sischy in `The New Yorker' periodical. Difference between doing something for the market and being in the market; Switch from management fads to compulsive decisions.

Proposes models for companies which consider reorganization primarily through layoffs. Need for revising ways of viewing organizations; Task of corporate revolution.

Presents excerpts from the book `The Rise and Fall of Strategic Planning,' by Professor Henry Mintzberg. Three problems with strategic planning; Fundamental assumption.

Discusses the message of the book `In Search of Excellence,' co-authored by Bob Waterman. Lessons for managers; Mess as the basis for a sound business strategy; Competition as a discovery procedure.

Considers five lessons in business taken from the arts section of the January 25, 1994 issue of `The New York Times' periodical. Strategies in business; Lessons taught by actor Robert Redford, author John Updike and conductor Robert Shaw.

Discusses customer relationship as the most valuable assets of a firm. Investing in relationships; `Partnership Sourcing for People' by Reed Personnel Services; Airline industry; Value of relationship; Fundamental point.

Discusses the importance of imagination. Effect of computers; Contrast between robots and renegades; Distinction between managers and leaders.

Presents Tom Peters' ninth annual Most Valuable Player Awards. Looking forward; Visionary chief executive officer; Tomorrow's company; Chutzpah I; Chutzpah II; Visionary boss; Stay the course; Spunk; Who's afraid of the big bad wolf? Book of the year.

Presents views on several strategies in doing business in the automobile industry. Ford Motor Co.'s approach described in the book `The Whiz Kids,' by John Byrne; Assessment of the three most powerful automobile industry player in the book `Collision,' by Maryann Keller.

Discusses man's ability to become excellent. Importance of imagination; Right time for change; Determined shift mind-set as an all-or-nothing deal.

Outlines conventional corporate management approaches. Decentralization; Empowerment; Disintegration; Re-engineering; Learning; Total quality management; Change.

Opinion. Comments on the physical structure of corporate workplaces. Lack of curiosity and imagination in the modern work environment as reflected in the 39th Annual Design Review edition of `International Design' magazine; Description of an engaging workplace; Comments of architects on the design of offices.

Editorial. Discusses the opposition to the North American Free Trade Agreement (NAFTA). Improvement of capital stock, technology and human resources to maintain the number one standing in the world; Developments in Argentina and Mexico; Impact to Americans; Textile baron Roger Milliken as a leader of the anti-NAFTA forces; Logic of economic progress and good jobs through open doors and improvement.

Opinion. Discusses the merits of computer bulletin boards, as explained in the book `The Virtual Community,' by Howard Rheingold. Whole Earth'Lectronic Link (WELL) bulletin board; Changes in the nature of scientific practice; Sense of community which binds bulletin board users.

Editorial. Presents the case of three firms undergoing difficulties due to the failure to reinvent. Office-furniture maker's product offerings; Computer maker's cost-cutting measures; Packaged-goods marketer's strategies; Need for self-criticism or self-destruction.

Comments on the impact of economic and technological changes on society. American's obsession with boosting of productivity; Creation of disparity among workers; Technological changes during the Industrial Revolution; Repetition of history; Acceleration of wage gap; Job security.

Opinion. Comments on management-method fads. Wall Street Journal's review of the results of faddish management programs; Cynicism of employees about these programs; Lack of serious commitment from management; Institutions as ultimately flawed human inventions.

Presents the author's reflections on various topics. Fitness of managers 50 years old and above; Government's need to focus on the economy; Expansion of golf courses; Women as leaders of quality programs.

Opinion. Comments on the U.S. economy. Service sector as a national treasure; Mid-size growth companies as America's salvation; Need to overhaul education; Research and development as the key; Embracing free trade; Reinventing government.

Provides insights on creating a business around the idea of beauty. Author's experience in a restaurant called Valerio's in Auckland, New Zealand; Text of menu; Atmosphere; Rules; Culinary philosophy.

Provides insights on the importance of beauty or heart in business as compared to accuracy. Excerpt from Mindy Aloff's `Beautiful Theories' book; Operatic singer Luciano Pavaroti's definition od two kinds of singers; Excerpt of magazine Vanity Fair's article on the success of Barney's Manhattan haberdashery.

Opinion. Advises on developing an overall sense of doing business. Domination of overall impression over individual details; Customer surveys; Making the work multifunctional; Job-rotation programs; Emphasis on beginnings and ends; Working on a sincere heart.

Editorial. Argues that employees are not ordinary people. Employees as volunteers; Special characteristics in everyone.

Opinion. Disagrees with the commonly-held corporate view that employees are ordinary people. Japanese companies' respect for the individual talents of its employees; Failure of re-engineering due to lack of trust; Taxi drivers as indicators of a town's spirit and life.

Presents ideas to reflect on during the summer. Competition in the multimedia industry; Japanese belief in simplicity and order; Business Week's cover story on product design; Engines of progress; Link between education and real income; Women's role in purchasing decisions; More.

Opinion. Provides insights on today's marketplace bulging with look-alike products. High-technology firms' focus on `lead users' or pioneering customers; Entrepreneurship as `launching of surprises'; Product visionaries; Topping last creative performance; Practical implications; Exploitation of market opportunities; Creation of basis for perpetual self-renewal.

Opinion. Evaluates the potential economic advantages of setting up American businesses on Asia. Malaysia's eight percent growth rate; Reclassification of China's economy as the world's third largest; Japanese' lifestyle as suggesting a willingness to spend despite recession; Call for businesses to be a part of Asia's burgeoning economy.