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1. Corporate social performance as a bottom line for consumers

Author

Meijer, May-May and Schuyt, Theo

Subjects
Consumer preferences -- Evaluation, Corporate social responsibility -- Evaluation, Business, general, Law
Abstract

The study aims to search for a replication of consumer sensitivity to corporate social performance (CSP) within non-Anglo context and in a sample that resembles general public, and to investigate the effects of individual consumer characteristics on consumer' evaluation of CSP. CSP serves more as hygiene to Dutch consumers, than as a motivator to buy a product and household income did not influence this.

Published
2005

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