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Your search keyword '"Neuromarketing"' showing total 1 results
Start Over Descriptor "Neuromarketing" Topic brain imaging Journal brw
1 results on '"Neuromarketing"'

1. Pick your brain.

Subjects
*NEUROMARKETING, *MARKETING research, *BRAIN imaging
Abstract

The article discusses the so-called neuromarketing technology, which employs brain-imaging technology to carry out market research, including the brain-scanning functional magnetic resonance imaging (fMRI), as well as the electrodes-to-the-scalp electroencephalography (EEG).

Published
2010

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