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Cyprus has featured prominently on Turkey's foreign policy agenda in recent years. The ruling Justice and Development Party (AKP) has weaved this long-standing issue into a broader narrative of 'geographical imagination'. Cyprus policy has thus reflected the AKP's socio-political vision of a 'Yeni Türkiye' (New Turkey), first articulated nearly a decade ago, in which well-entrenched narratives about national identity and the Cyprus conflict are central. Against this backdrop, Cyprus has been leveraged in the twin interests of AKP survival (boosting incumbency through nationalist appeals) and Turkey's regional power aspirations. The present article offers a timely survey of Turkey's Cyprus policy over a 15-year period from 2002 (when the AKP rose to power) until the failure of the negotiation talks on Cyprus in Crans-Montana, Switzerland in July 2017. In so doing, the article charts the important continuities as well as the key markers of transition in Ankara's policy towards Cyprus under the AKP. [ABSTRACT FROM AUTHOR]