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In this paper we examine the process of incorporating gender equality into a higher education institution as it evolves into a managerial university. The case illustrates the ongoing processes between structure, activism and features of gender equality, and provides insights into how activists adapt to changes in governance and influence managerial responses to equality. Tracing the interaction of employee activism with new managerialism over nearly two decades, four phases of change are identified. These provide a basis for generating two concepts – managerial recalibration and individual activism – while challenging the social abeyance hypothesis of social movements.

Many scholars have set out to re-read, deconstruct and reconstruct organizational texts in terms of gender. Their work examines the gender subtexts in the extant literature. First, this text uses the term ‘gender subtext’ and discusses the methodological basis of gender subtext discourse. Then, eight forms of gender subtext are presented, which reflect the current reproduction of gender in organizational discourse. These variations of gender subtext are based on a re-reading of 24 texts. This paper forms part of a wider intellectual objective of creating discursive space, which transgresses mainstream malestream disciplinary borders, aiming to create ‘gendered organization theory’.