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The author focuses on the effort of the Arrhythmia Alliance (AA) to increase the public's awareness about arrhythmia in Great Britain. He claims that part of the organization's campaign is to assess the efficiency of the implementation of Chapter 8, which concerns arrhythmias and sudden cardiac death, of the National Service Framework (NSF) for Coronary Heart Disease. Currently, it strives for an increased access to arrhythmia services.