Search

The article offers news briefs related to the advertising industry. Bernstein-Rein Advertising launched a campaign for Hostess 100-Calorie snack cakes made by Interstate Bakeries. The clothing store Gap is closing its Forth & Towne chain to focus on its namesake store, Old Navy, and Banana Republic stores. Fast-food chain McDonald's is teaming with the television show "American Idol" for a Happy Meal promotion.

Focuses on the risk of using rap music as a tool for product placement. Information on a branded entertainment summit hosted by TAG, a youth-focused unit of McCann Erickson, to link brands with rap artists; Agreement signed by food company McDonald's with Maven that will include its products in rap lyrics; Information on the challenge faced by Pepsi in employing rapper Ludacris in an advertisement in 2003; Reason of Donna Clower, vice president for strategic marketing and artists' development at RCA Music Group, for not enticing an artist to rap about a brand.

Deals with the success of McDonald's under the supervision of its Chief Marketing Officer Larry Light. Comparison between the second quarter sales of the company in 2004 and 2003; Problems encountered by the fast food chain; Information on the "I'm Lovin' It" campaign of the chain.

Presents a list of the top product brands in the U.S. as of June 2004. Verizon Wireless Service; McDonalds Restaurant; Miller Lite Beer; Home Depot Home Center.

Lists the top 2000 brands in the U.S. Verizon Wireless Service; McDonald's Restaurant; Cingular Wireless Service.

OAK BROOK, ILL-McDonald's unveils a Monopoly-like sweepstakes around its Dinosaur tie-in with the Hatch, Match and Win game that launches later this week. With game pieces issued on dino-themed packages [...]

Continuing its recent focus on store-level initiatives, McDonald's is adding another trade-up tier to its menu options with an eye to driving up register rings by about 10%. To increase [...]

LOS ANGELES--McDonald's, now in the midst of a third go-around with Ty Inc.'s Teenie Beanies, re-upped with Hasbro''s Tiger division for another Furby Happy Meal giveaway. The initial Furby/McD's deal, [...]

Jack Greenberg, president and CEO of McDonald's Corporation, recently came across an observation of Winston Churchill's: 'Some see private enterprise as a predatory target to be shot. Others as a [...]

OAK BROOK, ILL-McDonald's teams with Nascar for a Happy Meal deal giving away customized Hot Wheels cars. McD's support includes three national TV ads, via Leo Burnett, Chicago, breaking Aug. [...]

OAK BROOK, ILL.--McDonald's will team with Disney's Mulan for its first-ever global Happy Meal program, which begins June 16. Restaurants will also showcase a Chinese folk-tale theme, with Chicken McNuggets [...]

Shannon Stevens McDonald's will again latch onto World Cup soccer via a sweepstakes promotion with Spanish-language sports magazine Mundo Deportivo for its ramp-up to the quadrennial event next summer. The [...]

Presents an update on advertising as of October 4, 1999. Value of the advertising promotions of Toysmart.com; Report concerning McDonald's and the broadcast of Super Bowl; Changes in the marketing department of Burger King.

Presents several articles pertaining to advertising in the United States. Information on the campaign for Ricoh office equipment through Gigante; Team up between McDonald's and baseball player Sammy Sosa for a McWorld television spot; Television advertisement for Milky Way; Participation of actor Samuel L. Jackson in the advertisement for Cobra Golf.

Focuses on the Teenie Beanie Baby stuffed toys that were handed out by McDonald's during the restaurant chain's April, 1997 Happy Meals promotional window. Popularity of the toys; Description of the Teenie Beanie Baby products; Who they are manufactured by; Insight into the promotional campaign. INSETS: As big as night baseball.;I'll get it for you but you pay your own shrink bills.;Ty connects hot-property..., by Carole Schmidt and Lynn...;Downloads.

Discusses the implications of McDonald's launching of the Arch Deluxe sandwich in May 1996. Risks of entering the adult market; Notion of the `$400-a-month-trap'; Possibility of the line to lead to a second branded concept that is higher priced.

Presents news briefs related to marketing in the U.S. as of May 21, 2004. Campaign by Borden to bring back its Elsie the Cow brand icon; Decision of Tanger Outlet Centers to partner with Dreamworks Pictures in an online sweepstakes; Plans of McDonald's to showcase its commitment to balanced, active lifestyles and the ideals of the Olympic Games.

Presents news briefs on advertising in the U.S. as of March 10, 2003. Features of the television advertising campaign for the Sedona minivan of Kia; Launch of promotional game by McDonalds; Information on the advertising plans of software company Roxio.

Presents an update on the advertising industry as of December 9, 2002. Scope of the deal signed by rap musician Jay-Z with Reebok International Ltd.; Resignation of Jack Greenberg, chairman and chief executive officer of McDonald's Corp.; Acquisition deal between Malt-O-Meal and the Quaker Foods & Beverages unit of PepsiCo Incorporated.

Presents an update on several advertising campaigns in the U.S. as of November 11, 2002. Plans of McDonald's for its business operations; Model campaign of Moet & Chandon; Details on the product of Microsoft and Hewlett-Packard.

Presents news brief on advertising in the U.S. as of March 18, 2002. Features of the Happy Meal promotion of McCDonald's; Tagline of American Express' campaign; Details on the television campaign of Dave & Buster's.

Presents updates on marketing and advertising campaigns in the United States as of February 12, 2000. Role of basketball star Kobe Bryant in the launch of McDonald's Big N' Tasty sandwich; School promotion of Nintendo and Kids' WB! for the release of `Pokemon 3 The Movie'; Tagline of the advertising campaign for Dockers apparel.

MICHON ELLIS joined LimeGreen Productions, Chicago, as mngng partner. She was at McDonald's [...]

John Cywinski, who spent two years as head of film marketing at Disney, is expected to return to his fast food and his Chicago roots in the next few months, [...]

Some McDonald's franchisees are concerned that the company may overpromise to consumers with the 'Made for You' ordering and production system it is planning for late 1999 as a key [...]

McDonald's franchisees have given a big fat thumbs up on an 18month marketing plan that calls for a slew of Disney tie-ins including next summer's animated Tarzan release, the liveaction [...]

Burger King will return to the gridiron to try to sack McDonald's broad-based Big Mac 30th anniversary promotional push, BK again tapping top college football coaches to tout a buy-one-get-one [...]

The article discusses the use by many marketers of a multicultural approach in advertising to target ethnic groups. The advertising agency Spike DDB designed its own logo with no color in order to show that it was open to any influences, according to its executive creative director (ECD) Dabo Ché. It is said that this outlook meshes with the attitudes of many young consumers who are not recognizing the differences of race. The fast-food chain McDonald's is one of the companies that apply an ethnic consumer perspective to marketing.

The article focuses on the marketing and advertising strategy of McDonald's. It notes that McDonald's introduced free wireless Internet in all of its stores in the U.S. in January 2010 which, according to the author, is giving a wider base of consumers more reasons to stop by more frequently. It states that the earnings of the chain increased 6% to 4.6 billion U.S. dollars. Also cited is the plan of McDonald's to launch new McCafé Frappé blended ice drinks. INSETS: BUCKET BRIGADE;Hard Times for 'The Hut'.

The article reports on a successful advertising campaign that was developed by AKQA for McDonald's in an effort to support the 2008 Summer Olympic Games and improve the company's brand image across the globe. The campaign centered on an alternate reality game which was developed with AKQA and was designed to help McDonald's reach young adults across the globe. The campaign resulted in AKQA receiving the grand prize at the advertising industry's 2008 Buzz Awards.

The article discusses the declining sales figures of fast food restaurant chain Wendy's and examines their increasing advertising to adults rather than younger people. The advertising and sales of Wendy's are compared with those of their top competitors, McDonald's and Burger King. Comments from Wendy's representative Bob Bertini regarding their advertising campaign are also included.

An interview with the chief marketing officer of the fast food restaurant McDonald's, Mary Dillon, is presented. Dillon discusses future McDonald's marketing campaigns, how it will handle protests concerning McDonald's endorsements of the 2008 Olympics, and McDonald's menu items. Dillon also discusses innovation as a component in the marketing of McDonald's.

The article highlights the annual conference of the Promotion Marketing Association held in Chicago, Illinois from March 8 to 9, 2006. S. Murray Gaylord, vice president of brand marketing at Yahoo!, remarks on the 2006 conception of marketing. McDonald's, MasterCard and ING are some of the companies that have participated in the event. Coca-Cola has launched its Tab Energy beverage.

Observes what eliminated the value of food chain company McDonald's Corporation. Reason for going to McDonald's restaurants; Possible basis of McDonald's marketing.

Reports the arrest of eight people led by Jerome Jacobson, a game security manager of Simon Worldwide, for defrauding the promotional game of McDonald's in the United States (U.S.). Views of Jack Greenberg, chief executive officer of McDonald's, on the game promotion of the company; Background on the scam; How Jacobson conducted his corrupt practice, according to a U.S. Federal Bureau of Investigation informant.

Presents information on the advertisement to be launched by McDonald's in the spring of 2000. Agency that will handle the advertisement; Message of the campaign; Incentive and recognition program for employees launched by McDonald's.

Reports on the sales promotion and marketing strategies of fast food chain operators in year 2000. Monopoly-themed promotion of McDonald's Corp.; Non-Disney promotional partner of McDonald's Corp.; Agreement of Hasbro with Sbarro pizza and pasta chain.

Reports on the extension of a test for McDonald's Corporation's McShaker salads to stores in the United States. Role of Chairman Jack Greenberg in the company's menu extension; Varieties of McShaker salads; Salad sizes and costs; Sales of McDonald's Breakfast Bagel Sandwich.

Reports on American Broadcasting Co.'s (ABC) promotional tie-in with McDonald's Corp. and Kraft Foods Inc. to promote ABC's Saturday morning lineup of children's programs produced by Walt Disney Co. Marketing and advertising budget; Other Disney companies involved in the promotion; Kraft's launch of a viewership-based `Toon-Twister' promotion; McDonald's launch of action figures based on some of the programs' characters.

Reports on an agreement between McDonald's Corp. and ConAgra Inc. to test a line of wrapped sandwiches made with Healthy Choice deli meats at a handful of outlets in Cleveland and Detroit. McDonald's efforts to upgrade its overall food quality; Launch of the McDeli Wraps; Price range.

Focuses on Carol Riley, who successfully operated a McDonald's franchise in Harlem, New York. Litigation that Riley brought against the company; Information on the operations of McDonald's.

Discusses McDonald's extension of its National Basketball Association (NBA) sponsorship to include first-half-of-the-season promotion linked to newly acquired rights to NBA's annual All-Star Game. Features of the post-holiday promotions; Retail boost for NBA's 50th anniversary; Chain's hoop-themed link to Warner Bros.' holiday release `Space Jam'; Schedule of the All-Star Game balloting; NBA All-Star endorsers.

Reports that Leo Burnett Co. has miscalculated McDonald's Corp.'s advertising budget for 1996. Amount McDonald spent on advertisements in 1995; Plans to open new stores in 1996; Franchisees' demand for an increase in advertising budget; Highlights of letters distributed by the company to franchisees in June 1996.

Reports on the anticipation in Hollywood, Los Angeles, California over the alliance of McDonald's and Walt Disney Co. Implications for film, video and interactive companies; Potential impact of the removal of restaurants; Repositioning efforts of film companies.

Reports on McDonald's' marketing strategy for its Arch Deluxe burgers. Acquisition of promotional rights to Lucasfilm's trilogy `Star Wars'; Annual tie-ins with Parker Bros.' `Monopoly Deluxe' game; Features of the Arch Deluxe line.

Reports on the launching of a food court concept by McDonald's Corp. that combines the Golden Arches with new ventures from well-known food brands. Contadina Pasta Shop; Nestle Toll House Cafe; Healthy Choice Sandwich Shop; Casa Ortega.

Reports on Walt Disney Pictures' promotional efforts for the motion picture `The Muppet Treasure Island.' Walt Disney's marketing partners; Scheduled screening of the movie; McDonald's Corp.'s promotion of the motion picture.