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11 results on '"L'Oreal S.A. -- Marketing"'

1. Five marketers to watch in the no-growth 1990s

Author

Nayyar, Seema, Fahey, Alison, Sinisi, John, and Warner, Fara

Subjects
Benckiser Consumer Products Inc. Coty Cosmetics Div. -- Marketing, Campbell Soup Co. -- Marketing, Frito-Lay Inc. -- Marketing, L'Oreal S.A. -- Marketing, Pepsi-Cola Co. -- Marketing, Snack foods industry -- Marketing, Soft drink industry -- Marketing, Food industry -- Marketing, Cosmetics industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Food and beverage production/distribution software, Marketing
Abstract

'You have to change your marketing. The old method of telling people what your product is, is not enough anymore.' The words, from an article on the next page, come [...]

Published
1992

2. L'Oreal Uses New Age Approach, Targets New Age Group for Open

Author

Bittar, Christine

Subjects
L'Oreal S.A. -- Marketing, Toiletries -- Marketing, Toiletries industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Taking a new age tack to lure 15-25-year-old women, L'Oreal this week breaks an estimated six-month, $20 million ad campaign for its new hair color line, L'Oreal Open. L'Oreal spent [...]

Published
2001

3. With L'Oreal Back in, WNBA Is 90% Sold out

Author

LEFTON, TERRY

Subjects
L'Oreal S.A. -- Marketing, Women's National Basketball Association -- Management, National Football League -- Management, Toiletries -- Marketing, Toiletries industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Company business management, Management, Marketing
Abstract

L'Oreal, a Women's National Basketball Association corporate sponsor for the past two years, is returning with a three-year agreement that gives it a few units in the distaff league's NBC, [...]

Published
2000

4. L'oreal Paints $47M on Feria, Castings Lines

Author

Bittar, Christine

Subjects
L'Oreal S.A. -- Marketing, Toiletries -- Marketing, Hair dyes -- Marketing, Toiletries industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

L'oreal this spring will expand its popular hipster Feria hair color line with a highlighting/streaking extension called Feria Colour Strands, buttressing the full line with $27 million in advertising this [...]

Published
2000

5. The next big thing in hair

Author

Bittar, Christine

Subjects
L'Oreal S.A. -- Marketing, Toiletries -- Marketing, Toiletries industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

L'Oreal, keeping ahead in the style game to blunt a revamped Clairol and the upcoming launch of Unilever's Dove shampoo, will give a boost to its haircare unit in early [...]

Published
2002

6. Mighty Mary & friends

Author

Stanley, T.L.

Subjects
General Motors Co. Chevrolet Div. -- Marketing, Yoplait S.A. -- Marketing, L'Oreal S.A. -- Marketing, America III (Boat) -- Marketing, America's Cup races -- Marketing, Yogurt -- Marketing, Toiletries -- Marketing, Automobile industry -- Marketing, Dairy industry -- Marketing, Cosmetics industry -- Marketing, Automobiles -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Automobile Industry, Marketing
Abstract

Event: America's Cup, Mighty Mary Yacht Sponsors: Yoplait, Chevrolet, L'Oreal, Motorola, Gillette/Dry Idea, Lifetime, others Key players: Maria Morgan, Yoplait marketing mgr; Steve McAvoy, Chevrolet vp; Joseph Campinell, svp/ gm-L [...]

Published
1995

7. Coke and L'Oreal partner on new health beverage: 'skin-friendly' tea launches in 2008; functional drink category explodes

Author

Hein, Kenneth

Subjects
L'Oreal S.A. -- Marketing, Soft drink industry -- Marketing, Dietary supplements -- Marketing, Toiletries industry -- Marketing, Carbonated beverages -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

COCA-COLA AND L'OREAL are partnering to create a new health-and-beauty beverage to launch in 2008, sources said. Currently called Lumad, the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage [...]

Published
2007

8. Matrix men's Stylish Upfront

Author

O'Loughlin, Sandra

Subjects
L'Oreal S.A. -- Marketing, Toiletries industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

The Upfronts, that manic media buying frenzy in May when the TV networks unveil their new fall programs, were the scene of another unveiling: Matrix Men, a new line of [...]

Published
2006

9. Marketers jump on 'Martha' brand wagon

Author

Ebemkamp, Becky

Subjects
Motors Liquidation Co. -- Marketing, Martha Stewart Living Omnimedia Inc. -- Marketing, L'Oreal S.A. -- Marketing, General Electric Co. -- Marketing, Transportation equipment industry -- Marketing, Computer services industry -- Marketing, Toiletries industry -- Marketing, Brand name products, Electrical equipment and supplies industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Computer services industry, Marketing
Abstract

GENERAL MOTORS, General Electric, Whirlpool, Nestle, Reckitt Benckiser, Kitchenaid, L'Oreal, Sherwin Williams and others are lining up for Martha Stewart's new daytime show, Martha, which premieres Sept. 12. Distributor NBC [...]

Published
2005

10. Matrix seeks celeb positioning

Author

Bittar, Christine

Subjects
L'Oreal S.A. -- Marketing, Toiletries industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Endorsements, Marketing
Abstract

With fashion and other trends increasingly being set by celebrities, fragrance, clothing and makeup lines have been popping up like crazy from the likes of famous personalities from Sean 'P. [...]

Published
2004

11. L'Oreal, Feria Co-Sponsor Fashion Fest

Author

Bittar, Christine

Subjects
L'Oreal S.A. -- Marketing, Hair dyes -- Marketing, Toiletries industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Aiming at young, urban trendsetters, L'Oreal and its funkier hair color brand Feria are co-sponsoring 'Styles for the New Millennium,' an international fashion design competition in New York run by [...]

Published
1999

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