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The article discusses cigarette company advertising and the complexity of advertising cigarettes in the U.S. Details about Brown & Williamson Tobacco Corp's advertising campaign and the challenges they have faced from the U.S. legal system are included. Comments from Bob Elmer, former cigarette marketing manager for Salem and Camel companies, regarding cigarette advertising rules are also included.

Focuses on cigarette advertising in the United States. Philip Morris' slowdown in its advertising campaign; Reduction in advertising spending by tobacco companies; Leading cigarette brands in the United States; Effectiveness of continuity programs as brand-building devices.

Presents issues related to advertising as of September 16, 2002. Information on the support provided by Fox Sports for football and baseball campaigns; Details on the global print campaign of chip maker Advanced Micro Devices focused on business users; Changes in the packaging of cigarettes in commemoration of the 20th anniversary of Santa Fe Natural Tobacco.

The article looks into the history of advertisements in U.S. television shows. Bulova paid nine dollars in 1941 to put an advertisement on New York's WNBT show and is the first paid advertisement. The Space Command remote control was introduced by the Zenith company in 1956. Virginia Slims showed a 30-second advertisement on The Tonight Show on January 1, 1971 which was the last televised cigarette advertisement. NBC and General Electric collaborated to produce the show "30 Rock" starring Alec Baldwin.

Announces the release of Camel Turkish Gold cigarette from RJ Reynolds company. Information on the cigarette; Competition with Philip Morris' Marlboro; Advertising initiative of the company.

Discusses the brand position program for the Doral cigarette manufactured by R.J. Reynolds Tobacco Co. Role of pricing in and steps taken to develop brand loyalty; Mechanics of `The Big American Adventure' contest; Publication of `The Doral & Co.' newsletter.

Reports that cigarette maker R.J. Reynolds Tobacco Company has launched an addictive-free Winston cigarette in the United States. Details on the marketing campaign for the cigarette; Where it was tested; Comments from vice-president of R.J.R, Ned Leary.

Reports that R.J. Reynolds has launched a sub-branded line of cigarettes. Use of folksy image; Description of print advertisements; Niche marketing; Packaging of the product line.

Reports on Doral's cigarettes promotional advertisements from R.J. Reynolds. Building of a strong brand image through the `Discover America' and `Taste of America' sweepstakes; Rival brands of Doral.

Reports on the advertising campaign of R.J. Reynolds' Camel cigarettes which takes on rival Philip Morris' Marlboro. Campaign theme; Competitive smokers as target; Market share of Camel and Marlboro as of June 1994; Greater amount spent by Marlboro on advertising; Importance of a cigarette's quality and taste; Reynolds' history of taking on Marlboro.

Reports on Philip Morris' promotional campaign for Marlboro Medium which features a variation of the cowboy theme and a different tagline. Increase in advertising campaign for Marlboro Medium in the fourth quarter of 1993 and into 1994; Marlboro Medium's market share; Other Philip Morris' products and campaigns.

The article features Bill Cosby, the 2011 recipient of the Hall of Fame's President's Award. Cosby says he first came out of commercials in the 1960's promoting White Owl cigar and the advertising industry has improved his career. He says that the best commercial ever made was the Coca-Cola commercial which featured a little American boy and the Mean Joe Green jersey. Cosby receives his award as a symbol of the first African American male spokesperson ever accepted.

The article reports that Lucky Strike cigarettes has landed a 360,000 dollars worth of unpaid exposure from the television series "Mad Men."

The article discusses how cigarette brand Camel has redesigned its packaging for the first time in a 90 year period. The package redesign comes as the cigarette industry is under increasing scrutiny, and slumping sales. The move by R.J. Reynolds, the maker of Camel cigarettes, is considered a bold one in a category where such mainstay cigarette brands have changed little since their debuts. Camel is also testing more premium brand flavors.

The article discusses a R.J. Reynolds' marketing campaign for their Camel No. 9 cigarettes, which are being marketed towards female smokers. The product is being launched with a campaign that promotes the cigarettes as being "light and luscious." Camel cigarettes have traditionally marketed towards men, but the new marketing strategy is designed to increase the appeal of Reynolds' cigarettes to women.

Presents views on advertising for cigarette and tobacco which targets former smokers in the U.S. Features of television advertisements launched by cigarette companies; Falsity in the benefits of giving up smoking which are promoted by antitobacco people; Need for the American Legacy Foundation to redesigned its antitobacco advertising campaign.

Interviews Kevin McDonagh, brand director at the Brown & Williamson company, regarding the prospects for the company's potentially reduced exposure products (PREP). Outcomes of the company's reduced toxin cigarette testing in Indianapolis, Indiana in 2002; Concept of the advertising campaign to be launched by the company for its Advance cigarette; Prospects for the company's PREP cigarette category.

Reports on a marketing strategy launched by Philip Morris USA limiting the price gap between its premium and discount brands of cigarettes. Reason behind the move; Market share for discount cigarettes in 2003; Impact of television advertisements for cigarette manufacturers on cigarette consumption.

Reports that Brown & Williamson Tobacco will try to reverse the decline of Kool cigarettes with another packaging and another attitude. Features of the product packaging; Advertising slogans for the debut; Decline in Kool's premium market share in 2001.

Reports on the launching of Camel Turkish Jade cigarettes from R.J. Reynolds. Blends of the cigarettes; Efforts to promote the product; Tagline of the advertising campaign for Camel Turkish Jade.

Focuses on the print advertising campaign created by McCaffery Ratner Gottlieb & Lane to promote the Macanudo cigar of General Cigar Co. in the United States (U.S.). Features of the campaign; Reason behind the decision of McCaffery Ratner to position the Macanudo cigar as a U.S. icon; Estimated cost of the campaign.

Reports the plan of Brown & Williamson (B&W) to relaunch the classic brand Pall Mall as a premium cigarette. Repackaging done for the cigarette brand; Comparison between Pall Mall with other brands; Pricing strategy used by B&W to market the brand easily; Efforts done by the company's rival Lorillard in extending the print advertisement of Newport Medium campaign for its cigarette brands.

Deals with the advertising campaign of cigarette company Winston in the United States. Features of the advertisement from Doe-Anderson Advertising & Public Relations; Schedule of its print advertising; Market share of the cigarette brand.

Reports that General Cigar Holding is breaking its print advertisements for Bolivar cigars, along with a separate print initiative for the Macanudo brand. Budget allotted for Bolivar and for Macanudo; Tagline of the Macanudo advertising; Features of the advertisement.

Focuses on the objections of three major health groups in the United States against the R.J. Reynolds company's Winston cigarettes advertising campaign. Identification of the health groups; Request by these groups for investigations into the health claims made by Reynolds; Comments from John Seffrin, from R.J. Reynolds

Opinion. Focuses on the efforts of the United States' Federal Trade Commission (FTC) to stop cigarette companies from influencing children to smoke, with reference to agency's efforts in banning R.J. Reynolds' Joe Carmel advertisement. How children may view the actions of FTC; Questions if advertising influences children to smoke.

Announces that the United States Federal Trade Commission is investigating whether a retail program for Philip Morris (PM) products, entitled Masters Program, unfairly restricts the distribution of other cigarette brands. Outline of the program; Listing of products marketed by PM.

Reports from Boston, Massachusetts, that General Cigar and SmarTel phonecard company have teamed up to produce a 1997 Father's Day advertising promotion for phonecards and cigars. Who the advertisements will feature; When they will be launched; Description of the advertisements.

Discusses the potential of the Internet as a place for cigarette companies to advertise. Possibility that the United States government may limit cigarette advertising through other mediums.

Reports on R.J. Reynolds' `Win a taste of America' sweepstake supporting its Doral cigarettes. Effort to extend the brand's image beyond its low price positioning; Print campaign from Coyne Beahm; Goal of the promotions.

Reports on an advertising campaign launched by Philip Morris to address issues regarding smoking. Right to smoke; Secondhand smoke; Sales of cigarette to minors.

Reports that the Federal Trade Commission has reached an agreement with American Tobacco Co. over the advertising for Carlton cigarettes. False contents of the advertisement.

Reports on the redesigned ads for Philip Morris' women's cigarette Virginia Slims. Continued theme of young independent women; Relocation of the motto `You've come a long way, baby,' to the top of the ad.

Describes the billboard advertisement for Philip Morris and Marlboro cigarettes which garnered a 1994 Obie award. Category; Agency; Art director; Copywriter.

Reports on the revised promotional campaign of Philip Morris USA's Benson and Hedges brand. Release in May 1994 consumer magazines; Marketing of Special Kings brand in 1992; 1993 `The Smooth Edge' campaign; 1992 decrease in volume share.