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Presents updates on the media buying service industry in the U.S. as of September 29, 2003. Advertising campaign Nissan Motor will launch for its Nissan Pathfinder Armada vehicle; Cigarettes from Brown & Williamson; Soy-base snack food that will be launched by Healthy Snacker.

Reports on the plans of the management team of Nabisco. Details about the promotion agency review within the biscuit division; Reason for the management's plans to divest Fleischmann's and Parkay margarines; Information about the growth of the snacks category.

Interviews Dave Gustin, president of ConAgra's Hunt-Wesson Grocery Products unit. Changes in the company's marketing and sales system; View on the role of customer leadership initiative in making the company a stronger competitor; Creation of a role for an internal coordinator of creative work; Successful products; Forecasts for the snack food industry.

The article reports on a mobile tour sponsored by potato chip company, Frito Lay wherein the centerpiece is a greenhouse on wheels planted with potatoes and basil plants.

The article examines marketing research on salty snack foods. After many years of small sales increases, sales of such foods have increased by significant amounts in 2007-2009, possibly in response to the recession. Sales of potato chips, tortilla chips and popcorn have all increased by almost or slightly more than 20 percent during those years.

The article reports that sales of 100-calorie packs of snack foods have declined significantly during the recession. Such packs were introduced by Kraft Foods in 2004 and have been copied by other food industry firms. They were originally marketed as a weight control aid, but marketing research indicates consumer concerns over their relatively high price has had an effect on sales.

The article reports the findings of research into snacking among U.S. consumers. According to the NPD Group Inc., U.S. residents are expected to snack more often between 2008 and 2017. Several specific findings are mentioned, including the most common times for snacking, the popularity of fruit as a snack item, and the tendency for snack foods to serve as side dishes or meal replacements.

This article describes a trend away from pre-priced food in retail. The problem arises when rising costs lead manufacturers to increase wholesale prices, which lowers profit margins for retailers. Snack food brands including Arizona Iced Tea, Cheese-it snacks, and Planters nuts are some of the products affected by this trend.

This article describes the challenges facing Andrew Burke, the new vice president of marketing for Diamond Foods Co. As Diamond Foods' new vice president for marketing, Burke will cull from a diversified background to shepherd the company's nut brands at a time of consumer clamor for healthier snacks. Based in Stockton, California, Burke will helm marketing initiatives for the Diamond, Emerald and recently acquired Harmony brands at a time when food purveyors are facing intensifying pressure from advocacy groups and federal regulators to roll out healthier snacks.

Reports on the plans of Frito-Lay to promote the MovieNachos tortilla chip and nacho snack into AMC Theaters in the U.S. Marketing strategy used by the company to introduce the brand; Decline in sales of chip brands in 2004; Background on AMC Theaters.

Reports on the marketing strategies adopted by snack food manufacturer Wise Foods to promote its brands in New York in 2004. Target market; Selection of baseball catcher Jorge Posada for its advertising campaign; Redesign of the brand's packaging; Action taken by rival Frito-Lay in response to the repackaging of the Wise brand.

Reports on the decision of salty snacks sub-brand Diamond of California to increase its advertising budget to $10 million to compete with its rival Planters. Product line of Diamond; Theme of the television commercials of the company; Advertising agency selected for the advertising initiative.

Focuses on the entry of Quaker Oats in the low-carbohydrate food sector in the U.S., with the June 2004 launch of a line of snack bars behind its Q-Smart brand. Description of the Q-Smart items; Details of the print advertising efforts.

Highlights results of a survey conducted by Buzzback Market Research among teenagers on their favorite snack foods and snack food brands.

Describes the television advertising campaign launched by Frito-Lay to promote its snack food products. Creative agency which developed the advertisement; Details on the campaign.

Presents information on the launching of Nabisco Jell-O Pudding Bites as of November 2002. Flavors of the Jell-O; Features of the product; Value of the advertisement; Standing of Kraft in the fruit rolls/bar/snacks segment.

Announces the product to be launched by PJ Squares and Kennedy Foods in 2002. Remarks from PJ Squares chief executive officer John Codilis; Information on the state test conducted by PJ Squares; Budget allocated the product launching.

Focuses on the launching of Procter and Gamble's snack food product Jeckles. Cost of the product's marketing campaign; Target consumers of the product; Venues visited by the company for marketing the product.

Deals with the distribution deal of Oh Boy! Oberto snack foods company with Frito-Lay. Features of the radio advertisements of Oberto; Target consumers of Oberto; Details on its on-pack sweepstakes in June 2000; Comments by Tom Campanile, Oberto president, on the distribution deal.

Informs that snack giants Frito-Lay and Procter & Gamble (P&G) will spend heavily to promote their latest products in 1999. Debut of Baked Ruffles from Pepsico's Frito-Lay unit; Launch of Pizzalicious and Salt & Vinegar flavors of Fat Free Pringles from P&G; In-store demonstrations including coupons; Advertising campaigns.

Reports on Ore-Ida Foods Inc.'s strategies in positioning its products in the American snack food market. Changed in the package design of the company's frozen potatoes and snacks; Expansion of product distribution; Target markets.

Reports on Harmony Foods' launching of the Planet Harmony brand of natural fruit bears and natural gummy bears, as part of its move to become a maker of packaged brands.

Reports on the growth of the snack food industry in the United States, according to a survey by Snack Food Association.

Reports on Kellogg Co.'s introduction of a Kellogg's Snack-Pak line of multiple one-ounce bags of three breakfast cereal varieties in the summer of 1998. Placement of the new product line in the snack aisle for on-the-go children and adults; Kellogg's pursuit of a strategy that goes beyond the cereal aisle and the breakfast category; Packaging for the snack line.

Highlights Frito-Lay's launching of its Wow! line of olestra-based snacks in Indianapolis, Indiana. Offering of regular and flavored versions of Lay's, Doritos and Ruffles chips; One gram fat content.

Presents charts depicting the sales of snack foods in the United States for 1994. Vendor ranking for chips and snacks; Top brands by category; Total snack sub-category; Snack coupons; Shelf space cost.

Reports on developments in snack food companies in the United States, as presented at the 1995 annual meeting of the Snack Food Association (SNAXPO) in San Diego, California. Includes the plan of Anheuser-Busch's Eagle and Keebler Co. to compete with Frito-Lay; Low-fat snack foods introduced at the meeting.