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Gender stereotypes are often involved in language comprehension. This study investigated whether and to what extent their processing is under strategic control, by examining both proportion and order effects related to gender stereotypes for role nouns. We manipulated stereotypical gender consistencies, as in "Li's daughter/son was a nurse...", the relative proportions of gender-consistent and gender-inconsistent sentences (80%:20% and 50%:50% for high-proportion and equal-proportion sessions, respectively), and a between-participant factor of session order (high-proportion sessions preceding equal-proportion sessions and a reversed order for the high–equal and equal–high groups, respectively). Linear mixed-effect models revealed a larger N400 and a larger late negativity for stereotypically inconsistent compared to consistent sentences for the high–equal group only. These results indicate that even if sentence contexts have already determined the gender of target role characters, gender stereotypes for role nouns are still activated when the first half of the experiment facilitates their activation. The analyses of trial-by-trial dynamics showed that the N400 effects gradually decreased throughout equal-proportion sessions for the equal–high group. Our findings suggest that the processing of gender stereotypes can be under strategic control. In addition, readers may develop other strategies based on sentence contexts, when the processing strategy based on cue validity is not available. [ABSTRACT FROM AUTHOR]

This study investigated how local gender stereotype information interacts with discourse context during Chinese discourse reading. Event-related potentials were recorded while participants read two-sentence discourses, in which the first sentence provided the discourse context that either introduced a gender stereotype-countering attitude towards roles, such as "One should strive for the target job, and getting a job should not be restricted by gender"., or was neutral. The second sentence contained the critical clause in which the stereotypical gender of the object noun (a role name) was either consistent or inconsistent with the gender specified by the head noun (a kinship term) of the subject noun phrase, as in "Li's [daughter/son] became a nurse...". The object nouns elicited a larger N400 and a larger late negativity (LN) for the inconsistent compared to the consistent conditions in the neutral contexts. Crucially, when the discourse context offered information countering gender stereotypes, both the N400 and LN effects were reversed, with the negativities being smaller for the inconsistent compared to the consistent conditions. The reversal of the N400 effects suggests that discourse contexts can immediately override the processing of gender stereotypes, and thus readers compute discourse context and local pragmatic information simultaneously during discourse reading. [ABSTRACT FROM AUTHOR]