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The article reports on the expansion of sports betting in the U.S. It mentions the entry of the British bookmaker William Hill into sports betting in Nevada, the outlook on expansion into other states after a U.S. Supreme Court case presents a decision on the Professional and Amateur Sports Protection Act, and the views of William Hill executive Joe Asher.

The article discusses chief executive officer (CEO) Gary Loveman of casino company Harrah's Entertainment. After becoming CEO in 2003 Loveman applied quantitative techniques to substantially increase the firm's revenues and profitability. A downturn in the Las Vegas, Nevada economy coupled with Loveman's failure to pursue a lucrative gambling concession in Macau, China, though created difficult circumstances for Loveman and Harrah's.