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The purpose of the article is to study the features of the mechanism for managing innovative processes of the enterprise. Applying the analysis of scientific literature, the concepts of «innovation process» and «management of innovation processes» are examined. The elements of the innovation management mechanism in the enterprise are determined, the problems related to the issues mentioned in the article are researched. It is demonstrated how the functional elements of the innovation management mechanism interact with each other. To effectively manage innovation, the following elements can be used: information management; management of proprietary resources; staff management; management of financial resources; investment management; quality management; intellectual property management; risk management; marketing management. The basic principles of effective management of innovative processes are defined and the main functions of their management are studied. Since the main role in the innovation process is assigned to its participants, it is determined which types of participants are involved in the management of innovative processes. Proposals have been made to improve the mechanism for managing innovative processes of enterprise. The success of introduction of innovation is largely determined by the speed of the logical chain of operations. It is achieved by coordinating the actions of interrelated units during the transition from one operation to another. Thus, effective management of innovative processes is closely connected with the combination in the process of enterprise activity of all elements of the system «science – technology – production – consumption», which should allow creating a distributed sales and service system to stimulate research and inventions based on the introduction of a new type of relation, which are reverse relationships in the innovation process. The results of the work were used at the studied enterprise

The article is aimed at elaborating the conception of diffusion of innovativeness of enterprises in the space-time process, which is formed under influence of the active development of scientific and technological progress. The flow velocity of the process of diffusion of innovativeness according to E. Rogers, depending on the main properties of innovation (new product) and evaluated by potential consumers when making a decision, is considered. The stages of the space-time process of attracting an individual consumer (economic entity) for adoption (use) of innovation (new product) are defined. It is indicated that an important component of the diffusion of innovativeness of enterprises in the space-time process takes into account the peculiarities of heterogeneity and uneven socio-economic development of enterprises. It is defined that the main tasks of diffusion of innovativeness of enterprises are the following: ensuring efficient employment of the workforce and creating additional jobs by expanding new production facilities; updating technically obsolete productions, developing the scientific-technological potential; spread of progressive, safe technologies from the scientific centers where innovation is born, etc. A conception of diffusions of innovativeness of enterprises in the space-time process is proposed as well.