Search

The article carries out a comparative analysis of the definitions by scholars on understanding the essence of the concepts of both the crisis and the anti-crisis management of enterprise. As a result of the analysis, it is defined that in the scientific literature there is no single understanding of the essence of these concepts. The publication specifies the features of defining these concepts. The essence of crisis is defined as follows: a turning point in the development of changes; moment of sharp aggravation and impossibility of independent overcoming contradictions; stage of the enterprise’s development cycle; result of damage to internal mechanisms for maintaining adaptability, flexibility and sustainability; moment of resolving the contradictions requiring quick decision-making in terms of scarcity of resources; phase of imbalance of the enterprise’s activities and limited opportunities for the influence on the part of its management; situation in which the economic entity is not able to carry out financial provision of its own economic activity; threats of insolvency and bankruptcy of the enterprise. The essence of anti-crisis management is understood as: system of enterprise management; special, constantly organized management; aggregate of methods, techniques, forms of management; instrument for sustainable operation of the enterprise; management in order to predict a crisis; aggregate of the managerial anti-crisis measures. On basis of the analyzed features of defining, the authors’ own definition of crisis and anti-crisis management is proposed. Also, the article determines the task of anti-crisis management of enterprise at the present stage of economic development, taking into account changes in the external environment.

The basic methodical approaches to estimation of labor potential are researched. It is determined that, to estimate the labor potential, the method of the point assessment of components, the method of cluster analysis, the method of indices, as well as the integral method are used. The basic methodical approaches of estimation of labor potential, which should include the cost, comparative and effective approaches, are allocated. It is substantiated that the labor resources form the basis and define the labor component of the anti-crisis potential, which is one of the main levers to increase the performance. The model of definition of an integral indicator of the level of labor component of anti-crisis potential is developed. The labor component of the anti-crisis potential of enterprise is analyzed. The integral indicator of the impact of the labor component on the anti-crisis potential of enterprise is calculated, which in general form is a quantitative expression of the enterprise’s capability of the necessary labor resources, their rational use, and its obtained values - are criteria for evaluating the impact of the labor component on the anti-crisis potential of enterprises. It is determined that, in order to increase the anti-crisis potential of enterprise, it is possible to increase the use of financial, labor and production resources with purpose to adapt to market conditions, which are determined by the instability of external and internal environment of functioning.

The article is aimed at studying the issue of simulation modeling of competitive position according to the level of anti-crisis sustainability and the level of system provision of anti-crisis sustainability of enterprise in the competitive environment. The scientific-methodical approach is developed, allowing to form analytical parameters of anti-crisis sustainability of enterprises in two informative aggregates: indicator of competitive position according to the level of anti-crisis sustainability of enterprise and indicator of the level of system provision of anti-crisis sustainability of enterprise. A practical technology of simulation modeling and scenario approach is presented in terms of formation of competitive position according to the level of anti-crisis sustainability and system provision of anti-crisis sustainability of enterprise, including setting of tasks and building a simulation model. A visualization of the simulation model of the competitive position according to the the level of external anti-crisis sustainability and the level of system provision of the external anti-crisis sustainability of enterprise is provided with graphical means of the СКМ Maple. It is substantiated that the use of simulation modeling and scenario approach results in increasing the opportunities for the activities of enterprises and allows to strengthen their positions in the competitive environment.

The article is aimed at highlighting the features of formation of financial results of small businesses. Approaches to defining the essence of the concept of «financial result» and the factors influencing the formation of financial results of the enterprise’s activities are considered and generalized. The procedure for forming the financial results of a small enterprise is defined. When considering the features of the financial performance of small businesses, it is identified that their incomes are decreasing and their costs are rising. This leads to an increase in the loss, and running at a loss is a sign of the crisis status of enterprise. The factors leading to strategic crisis, profitability crisis and liquidity crisis at enterprise are defined. The need to introduce anti-crisis management of enterprise in order to overcome the loss, as well as ensure sustainable development is substantiated. It is determined that the main role in the enterprise’s anti-crisis management system belongs to the wide use of financial stabilization mechanisms. It is determined that the financial stabilization of enterprise should be carried out according to the following stages: elimination of insolvency; restoring financial stability; changing the financial strategy to accelerate economic growth. According to the research results, it is advisable for small enterprises to apply effective, tactical and strategic financial stabilization mechanisms.

The problem of occurrence of crisis phenomena is of systemic nature and is characterized by a number of factors and constituents. Systematizing the factors and constituents influencing the development of the national economy and its subjects, as well as the delineating the financial-economic variables used as analytical benchmarks for efficient managerial decisions, constitute the information basis for the application of anti-crisis management measures. The objectives of the article are considering the current financial-economic status of Ukraine’s national economy, macro- and micro-economic factors and the preconditions of crisis phenomena in enterprises; expansion of macro-economic indicators of crisis phenomena in terms of economic entities. The indicators of the volume of investments in both the material and the intangible assets and GDP, the financial results of Ukrainian enterprises, the profitability of enterprises divided into large, medium-sized, small ones are considered. It is argued that the financial-economic factors of the macro- and micro-environments of enterprises have a relationship and interdependence. The classification of external and internal factors of occurrence of crisis in enterprises is generalized. It is proposed to include into the important macro-economic indicators of crisis phenomena of economic entities, in addition to the analyzed, the following: incomes of the population, solvent demand, consumption volumes, costs structure, inflation rate, savings, population size and the level of unemployment. A relevant direction for further research is the analytical definition of the relationship and interdependence between incomes of the population, solvent demand, consumption volumes, costs structure, inflation rate, savings, population size and unemployment – as the important macro-economic indicators of crisis phenomena and prerequisites for the application of crisis management in enterprises.

The article substantiates the content and place of the concept of «anti-crisis potential of enterprise» in the system of economic concepts through the substantiation of its distinctive features and essential content, which allows to identify and to form on this basis managerial decisions, adequate to peculiar situations. This will enable the indicated concept to be integrated into the current system of managerial decisions by means of procedural approaches and road maps. The definitions of the concept of «anti-crisis potential» are analyzed, a group of financially oriented concepts and processes is formed, which focus on financial stabilization of enterprises’ activity. The author defines the possibility of existence of the concept of «anti-crisis potential of enterprise» in the system of strategic management due to independence of the object of research, its characteristics and specific methods of research, which constitutes a basis for development of certain stages of its study and introduction in the managerial decisions. Prospect for further researches is formation of stages of accumulation and materialization of anti-crisis potential of enterprise, and also their introduction in the managerial decision-making.

The essence of the concept of «anti-crisis potential» is researched, the basic fundamental characteristics of this concept are defined as follows: presence of potential opportunities and ability to confront crisis developments. The content, objectives, structure of both the existing and the anti-crisis potentials of enterprise are compared. It is substantiated that potential opportunities of the anti-crisis potential can be formed by transformation, optimization of components of the available potential and adaptation of them to crisis conditions. Variants of possible transformation in the conditions of crisis of constituents of the enterprise potential into an anti-crisis potential for formation of the effective mechanism for confrontation of crisis developments are considered. The author’s own definition of the anti-crisis potential of enterprise is formulated.

The article is concerned with defining the essence of the concept of anti-crisis management and crisis in general. The correct definition of the essence of anti-crisis management allows you to create a system of the most effective methods of counteracting and preventing a anti-crisis. This study examines the causes of the economic crisis, consisting of two levels: objective and subjective, external and internal. The article defines the essence of anti-crisis management in accordance with the principles, and the system of anti-crisis management, which is used by the subjects of management. A general description of the main methods of anti-crisis management of enterprise is provided. It is noted that systematization and definition of the content of these methods contributes to the expansion of the capabilities of enterprises to prevent and neutralize crisis phenomena in their activities. The following principles on which the anti-crisis management system is based are analyzed: early diagnosis of crisis phenomena; urgency of response to crisis phenomena; adequacy of enterprises’ response to the level of real threat; full realization of the internal possibilities of the enterprise’s recovery from the crisis. Methods of diagnostics of anti-crisis management are considered, which are as follows: monitoring of the external environment; system analysis of factors that indicate possible changes in the state and competitive position of the enterprise; audit of the financial situation; analysis of the company’s lending policy and debt; risk identification; assessment of the current state of the enterprise and forecasting possible states in the future. In the aspect of anti-crisis management, strategy is understood as a model of actions necessary to achieve the set goal based on the coordination and allocation of the company’s resources. Within the framework of anti-crisis management, the following types of enterprise development strategies have been chosen: strategy of concentrated growth; integrated growth strategy; diversified growth strategy; production reduction strategy, or liquidation strategy.

The article analyzes the current causes of the formation of crisis phenomena in the economy of Ukraine, also the main approaches to assessing the probability of occurrence of a crisis at enterprise. In order to improve the subsystem of diagnostics and prevention of the formation of financial crises, a conceptual model has been developed, which provides for the definition of the class of crisis of industrial enterprises on the basis of cluster analysis. Further, an assessment of the probability of occurrence of crisis situations on the basis of discriminant membership functions is carried out. The application of the conceptual model allowed to develop an approach to improving the system of anti-crisis management of enterprise on the basis of assessment of the sanitation potential of enterprise. A matrix model of choosing the sanitation strategy of enterprise on the basis of positioning of the enterprise in the two-dimensional plane depending on the level of sanitation potential and the class of crisis has been built. The type of sanitation strategy is determined, taking into account the class of crisis, the expedient way of implementing the strategy, corresponding to the actual and potential capabilities of the enterprise and the state of its sanitation potential. The key element of the proposed mechanism is the procedure for selecting and implementing the sanitation strategy depending on: the level of the sanitation potential of the enterprise and the class of crisis; external factors and the class of the crisis. The results of the study can be implemented in the activities of industrial enterprises for the formation and substantiation of crisis management.

The research is concerned with finding ways to improve the methodical approach to estimation of economic security of enterprises on the basis of a set of analytical methods and models that allow improving the performance of system of enterprise management, defining the directions of stabilization of economic security of enterprise, reducing risks of the threat of occurrence of financial crisis at the enterprise and ensuring its proper economic viability. The proposed approach consists of four steps that complement each other and provide a comprehensive estimation of the level of security of enterprise, determination of the class of enterprises in terms of economic security, as well as estimation of the level of financial security by assessing the likelihood of enterprise’s bankruptcy. The approach was implemented on a sample of twenty enterprises of the oil and gas industry complex of Ukraine, which allowed to identify enterprises with low level of security and to predict the likelihood of bankruptcy for their typical representative. The results of the assessment for the enterprises in the focus group showed a predominantly low level of economic security, which is primarily due to the unstable political situation and a low level of development of the industry branch.

The article substantiates that crisis is a factor of violation of the enterprise’s sustainability as economic system, crisis can occur at all stages of the life cycle of enterprise, act as a brake against the further development of enterprise and its movement to the next stage of development. On the basis of theoretical generalization, the author’s own approach to the definition of concept of «crisis» is presented. Causes of occurrence of crisis were generalized depending on certain stage of the life cycle of enterprise. It has been specified that crisis poses a threat to the sustainability of enterprise, but, despite this, it is the regularity and necessity of development, which in all its manifestations and consequences will be overcome by anti-crisis. The theoretical approaches by different scientists as to interpretation of the concept of «anti-crisis sustainability» were considered that allowed to substantiate the author’s own approach to the interpretation of this concept. Prospects for further research in this directions will be systematization of the factors to ensure the anti-crisis sustainability of enterprise in a competitive environment.

The goal of the article is analysis and generalisation of existing views on the composition of the strategic set of a domestic enterprise and identification of the composition of the most expedient strategic set of engineering enterprises with consideration of the current socio-economic state. Having analysed statistical data the article establishes a stagnation character of development of engineering enterprises. In order to overcome crisis phenomena in enterprise activity, the article recommends to identify the enterprise crisis overcoming strategy, which would ensure efficient functioning of an enterprise under conditions of high uncertainty and instability. On the basis of analysis of economic literature and with the goal to specify this strategy, the article justifies a strategic set, which meets requirements and challenges of modern conditions of functioning of engineering enterprises.