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The successful development of organizational culture contributes to the improvement of the efficiency of financial and economic activities of enterprises in the sphere of hotel business, the level of competitiveness and investment attractiveness. Therefore, in the current conditions of enterprises operation, the problems of transformation of their organizational culture are becoming increasingly relevant. The article is aimed at empirical exploration of features of the organizational culture of hotel services enterprises. To achieve this aim, the following general scientific research methods were used: analysis and synthesis, expert survey, generalization, systematization, structural-logical method. The article presents the results of the carried out expert survey in order to identify modern problems, barriers, features, trends and ways of development of organizational culture of enterprises in the sphere of hotel services in Ukraine. An evaluation of the efficiency of development of organizational culture of enterprises was made. Calculations show that the surveyed hotel services enterprises have an average level of organizational culture development (0.664), since the integral indicator is in the range of 0.5–0.75. As result of the research, it is determined that the basis of the organizational culture of Ukrainian enterprises in the sphere of hotel business is formed by such key principles as leadership of managers, application of a client-oriented approach, involvement and concern of staff, introduction of digital technologies and information systems.

The article is aimed at forming a list of the following SWOT factors: defining the main factors of influence of the external and the internal environment through an expert survey. The algorithm for conducting an expert survey has been clarified, allocating the main factors that, according to the survey results, have reached the maximum level of consensus among experts. In view of results of the survey conducted, i.e., their mathematical processing, we believe that it is appropriate to highlight the importance of such factors as the efficient management of the enterprise’s capital (including the optimization of its structure), the insufficient amount of financial resources (including the own, budget-based and foreign investment), and unpreparedness to risk on the part of managers. In the case in question, the experts agreed on the importance of the State participation in the overall development of the cultural sector in Ukraine. Prospect for further research will be formation of a SWOT matrix, which will enhance the efficiency of strategic management of financial resources of the enterprises in the cultural area, which will also provide consideration of cultural specificities, give the possibility of structuring the financial resources and allow the successful operation in the market conditions.