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Simple Summary: The Blue-and-yellow macaw (Ara ararauna) is a charismatic and easily recognized species. In Brazil, this macaw is strongly linked to a key habitat, the Cerrado biome, which is a predominantly dry forest savanna. Ara ararauna occurs and breeds in the city of Rondonópolis, a medium-sized city located in Mato Grosso, in the Central-West Region of Brazil. Rondonópolis was, until recently, surrounded by Cerrado habitat. That Cerrado habitat is now greatly threatened by agriculture and forest loss. Blue-and-yellow macaw pairs nest in the tops of dead palm trees, but as the macaws are nest-site limited and suitable nest sites are becoming scarce due to habitat loss, their range is shrinking. Blue-and-yellow macaws do not typically nest in urban areas, but in Rondonópolis, 11 pairs nest in dead palm trees, typically planted on road verges. However, as suitable dead trees are very scarce in urban areas, we are investigating whether the installation of artificial nest sites in domestic backyards could help that urban population thrive, with benefits to the species, and also as an encouragement to help local people engage with biodiversity loss. As a first step, we asked if local people would be willing to engage with conservation efforts and support macaw conservation in the city. To accomplish this, we surveyed the attitudes of Rondonópolis residents to measure: (1) citizens' preferences among the bird species that occur in the city; (2) the average area of their yards, and (3) the willingness of residents to: (a) plant fruit trees to attract macaws to their yards and (b) to install artificial nests in their yards. Overall, people were able to identify half of our sample of local bird species, and almost half had seen a nest site. Large, colorful species (macaws, toucan) were much more popular. The great majority would be willing to plant fruit trees (78%) and provide nest sites (70%) for macaws. This willingness to engage was not affected by socioeconomic differences, suggesting widespread support for this charismatic species. The Blue-and-yellow macaw (Ara ararauna) is a charismatic and easily recognized species. While they are classified as being of "least concern" in the International Union for Conservation of Nature (IUCN) Red List, their populations are declining. In Brazil, the accelerated destruction of one of its key habitats, the Cerrado biome, is a principal cause of their decreasing abundance. As with other species affected by loss of the Cerrado, active conservation measures are required. While usually rare in urban ecosystems, Ara ararauna occurs and breeds in small numbers in the city of Rondonópolis, a medium-sized city located in Mato Grosso, Central-West Region of Brazil. Blue-and-yellow macaw pairs nest in the tops of dead palm trees, but as the macaws are nest-site limited and suitable dead trees are scarce in urban areas, the installation of artificial nest sites in domestic backyards could help that urban population to thrive. To investigate whether local people would be willing to engage with conservation efforts and in particular to support macaw conservation, we surveyed the attitudes of Rondonópolis residents to measure: (1) citizens' preferences among the bird species that occur in the city; (2) the average area of their yards, and (3) the willingness of residents to: (a) plant fruit trees to attract macaws to their yards and (b) to install artificial nests in their yards. Larger and more colorful birds (Ara ararauna, the Red-and-green macaw Ara chloropterus and Toco Toucan Ramphastos toco) were the bird species most valued across all socio-economic groups, suggesting that the charismatic species would be more likely to be supported by urbanites. Overall, people had good biodiversity knowledge, with respondents being able to identify half of our sample of local bird species, on average, and almost half had seen a nest site. The great majority were willing to plant fruit trees (78%) and provide nest sites (70%) for macaws. This willingness to engage was not affected by socioeconomic differences. These data indicate that a municipal macaw conservation program could be successful in Rondonópolis, and we argue that macaws could be a flagship species which would benefit wider efforts to engage Brazilian urbanites in active engagement with nature. [ABSTRACT FROM AUTHOR]