1. Public willingness to pay for gray wolf conservation that could support a rancher-led wolf-livestock coexistence program
- Author
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John M. Marzluff, Sergey S. Rabotyagov, Carol Bogezi, Aaron J. Wirsing, Lily M. van Eeden, and Danyan Leng
- Subjects
Value (ethics) ,Government ,Public economics ,ved/biology ,ved/biology.organism_classification_rank.species ,Funding Mechanism ,Certification ,Gray wolf ,Outreach ,Willingness to pay ,Agency (sociology) ,Business ,Ecology, Evolution, Behavior and Systematics ,Nature and Landscape Conservation - Abstract
Financial tools can present a solution to conservation conflicts. However, their effectiveness may be limited unless they address the underlying drivers of conflict. The restoration of controversial megafauna can be tied to a clash of urban and rural values and rejection by rural landowners of government control over their actions. Here, we consider a latent financial opportunity presented by general public support for large predator restoration to maintain a wolf-livestock coexistence program in Washington state, USA. We measured respondents' (N = 420) willingness-to-pay for gray wolf (Canis lupus) conservation and their preferences for program funding mechanisms, including voluntary contributions, mandatory taxes, and a ‘predator-friendly’ ranching certification scheme. Respondents were supportive of a publicly funded program, which represented around USD246 million in estimated economic value. This benefit is more than 150 times the cost of the current government-run program. There were mixed preferences for funding mechanisms, so we recommend adopting multiple approaches. A new funding source would allow the program to be rancher-led, shifting agency from government to rural communities, as well as providing outreach opportunities for ranchers to the urban public. As such, our proposal addresses two of the major socio-political conflicts underlying the wolf debate in North America while also generating funding to protect the ranching industry.
- Published
- 2021
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