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With all due deference to vodka's longstanding market dominance-which now accounts for almost 35% of all distilled spirits sold-drinking patterns do inevitably shift. The question then becomes, what will be [...]

There's a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits [...]

Although dwarfed by the relative size of the Bourbon and Canadian whisky markets, Scotch remains one of the standard bearers of the urban consumerism. Its cachet of uncompromised quality, breadth [...]

Americans are rediscovering the affordable elegance and unrivaled complexity of premium gin. Crafted according to a secret blend of aromatics, every brand is endowed with an engaging personality as individually [...]

One of the keys behind making exceptional cocktails is the concept of sessionability, a term used to describe a drink guests can enjoy throughout an evening without it becoming tiresome, [...]

Offering your clientele a fresh array of spirits on your shelves encourages experimentation and is a proven tactic for bolstering sales. It is especially true now. There are more handmade, [...]

Single malt Scotches are continuing to maintain their solid growth. According to the Beverage Information Group, the segment's sales gained 8.4% in 2011, and followed that up with a 10.7% [...]

As the adage goes, people drink in good economic times and bad. It seems especially true for the American whiskey category, which according to Beverage Information Group grew an impressive [...]

While dwarfed by the relative size of the bourbon and Canadian whisky markets, Scotch remains one of the identifiable standard bearers of the urbane consumer. Its cache of quality, breadth [...]

The appeal of premium spirits cuts across age and cultural demographic lines. The spirits industry has done a marvelous job positioning premium brands with contemporary consumers. Their allure is undeniable. [...]

Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they're the essential components in most great cocktails and specialty drinks, making them franchise players in [...]

When it comes to marketing Scotch, intrigue sells. A superior malt with a compelling story line sells better than one draped in medals. Consumers have become jaded to marketing superlatives [...]

THE MAJORITY OF VODKA category growth in 2014 was in the imported segment and smaller, boutique brands. These brands are providing retailers and consumers alike the opportunity to hunt for [...]

A long with the iPhone, whiskey is one of America's most recognizable exports. These days, master distillers from Kentucky and Pennsylvania to Oregon and Tennessee have cracked open hand-selected barrels [...]

With so much attention being lavished these days on the surging popularity of cocktails and premium spirits, it's easy to understand why liqueurs and cordials are frequently relegated as passe [...]

[ILLUSTRATION OMITTED] Life wasn't always so glamorous for American whiskey, however, after World War II and into the 1950s, the category's popularity in the U.S. was preeminent. President Truman started [...]

These are the best of times for distilled spirits. Over the past five years, sales in the U.S. have risen 17.5% to 176.6 million 9-liter cases, according to Adams Handbook [...]

Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they're the essential flavor components in most great cocktails and specialty drinks, making them franchise players [...]

Sales of rum last year continued soaring skyward, posting increases of 6.6% to about 20.8 million 9-liter cases, according to Adams Beverage Group Research. It now ranks as the second [...]

As anyone remotely associated with the beverage alcohol industry already knows, vodka has clicked with consumers in a big way. The category dominates the spirits landscape, with vodka consumption now [...]

Stales of brandy & cognac have registered increases for 10 consecutive years, with the latest stats for 2003 showing a 2.6% gain to more than 9.9 million 9-1iter cases, according [...]

American straight whiskey--both bourbon and Tennessee whiskey--is increasing in sales in the U.S. and abroad. On the home front, straight whiskey upped volume by 2.2% to more than 13.4 million [...]

To those of you on the front lines, selling or serving distilled spirits, it comes as no surprise to learn that rum is one of the hottest categories in the [...]

Americans are buying vodka at a record pace and there seems to be no end to the trend in sight. Vodka accounts for more than 26% of all distilled spirits [...]

Shooters are the Rodney Dangerfield of mixology. They get no respect, which is a pity, because ounce for ounce they pack marketing potential than most other cocktails and drinks. Granted, [...]

The article discusses the whiskies, vodkas, and other spirits driving the sales figures of imported products as well as trends that will impact the import market in 2016. Topics mentioned include Scotch maintaining its position as the pinnacle of whisky, the rapid growth rate of single malt Scotch, and the rising prices that are impacting sales growth of single malts. It also details how the demand for Japanese whisky in the U.S. is outweighing the supply.

The article reports on how to educate curious consumers about Scotch whiskeys. Topics include the value of sending ambassadors into retail accounts to conduct staff training, the benefits derived from in-store tastings conducted by brand representatives, and the uptick in Scotch sales as of March 2015 due to the steady arrival of new and existing expressions. INSET: NO AGE STATEMENTS HERE TO STAY.

The article takes a look at trends in beverage flavor that can keep the interest of consumers. It explains the concept of sessionability or being enjoyable as a key to making exceptional and innovative spirits and beverages. It mentions the slowing trend in sales of neutral and flavored vodka which prompted the release of new products such as Pernod Ricard's Absolut Tune, Cold River Blueberry vodka, and Domaine Charbay Green tea vodka.

The article evaluates several wines and spirits including the Jim Beam Family from Beam Suntory Inc., the Bulleit Bourbon from Diageo PLC, and the Wild Turkey from Campari America.