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In a perfect distilled spritis market, rum sales could hardly reach higher peaks than they already have. The rum category has experienced a tremendous boom in the United States over [...]

Those sipping a gin and tonic or a martini after a hard day's work at the office might not associate the alcohol warning their hearts to, say the never-ending fight [...]

Editor's Note: Beverage Watch reports on wine & spirits each month in Beverage Aisle. This month, it has been expanded to also include beer. The holiday season is rapidly sneaking [...]

It was a classic case of entrepreneurial spirit: An idea born one night over a poker game while sipping bourbon at the house of country music legend Willie Nelson has [...]

Over the past several years, the wine and spirits category-- led by the many variations available in the malt, wine and spirits cooler segment, along with ice products, hard lemonades, [...]

The holiday spirit has always been one of giving. This year's celebrations may be tempered somewhat given the natural fall-out from the national tragedy experienced on September 11. Nonetheless, Coors [...]

The words 'business as usual' have echoed across the United States in the aftermath of the tragic events that took place on September 11, 2001. For most companies, 'business as [...]

Focuses on the alcoholic beverage Old Whiskey River manufactured by Alive Enterprises. Background on the name of the beverage; Association of Alive proprietor Shep Gordon with musicians; Discussion on how the whiskey helps family farms; Advertising campaigns and promotions of the beverage.

Provides information on Armagnac brandy. Brief history of the brandy; Efforts to promote the brandy; Budget for promoting the brandy.

Talks about the online presence of the wine trade as of July 2001 in the U.S. Estimated number of the available wines in the online selection of eVineyard; Legal issues in wine retailing on the Web; Share of Internet wine sales in wine sales generated at retail in the U.S. in 2000.