1. FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN SOFTWARE BAJAKAN DI KALANGAN MAHASISWA
- Author
-
Ahmad Mardalis and Dharma Putra S.
- Subjects
factor analysis, attitude, motivation, consumer behavior ,Business ,HF5001-6182 - Abstract
The purpose of this research is to determine what are the factors that led to the use of pirated software among students. To determine the relationship of using pirated software among students views by consumer characteristics included age, sex, and spending each month.The population in this study were students who use pirated software. Sampling was done with accidental Sampling. Samples taken in this study were students who use pirated software or software that happens to be found in the current study sample and the samples taken in this study as many as 100 people. Since this amount exceeded the minimum sample of 96 people. Based on data analysis has been done, the writer can conclude: Factors attitude and motivation factors are factors that influence the use of pirated software among students who are able to explain 30,189% and 18,416%. For variable attitudes by age and sex have nothing to do with piracy committed by students. If by spending a month it has to do with piracy committed among students. For motivation variable based on the characteristics of age and sex have nothing to do with piracy committed by students. If based on the characteristics of spending per month it has to do with piracy committed among students.
- Published
- 2013