Search

The role of social media, particularly Twitter, in ensuring the large-scale propagation of information cannot be overemphasised. This study introduces the recipient network's reciprocity toward a particular topic as a novel factor that contributes toward a central node's information propagation potential, in addition to other widely studied factors. It first employs multiple regression analysis to present a model that reveals the prominent roles played by both content popularity, focal ratio, engagement efforts of users, and the recipient network's reciprocity toward a topic, in determining his or her propagation potential. Further, it investigates the impact of the interaction terms of each of these propagation dimensions and the network's reciprocity toward the topic on a user's propagation potential. The results show that the network's reciprocity toward the topic (i.e. 'blockchain' in this study) is important for modelling the diffusion process accurately. Second, applying a multi-methods approach, this study also incorporates fuzzy set qualitative comparative analysis (fsQCA). It reveals four alternative combinations of explanatory variables (propagation dimensions) that are sufficient for achieving the expected outcome (propagation potential of the user/central node). The study found fsQCA results complementing the results of the regression model. [ABSTRACT FROM AUTHOR]

The current study investigates the motivation to explore the expansive possibilities online games provide for identity development, in addition to the widely studied gaming consumption value motivations. This study develops an integrated framework from the perspective of the identity, self-congruity, self-efficacy, and consumption value theories for a holistic appreciation of online gaming motivations. Data were collected from active online gamers and structural equation modelling was employed to test the hypotheses. The findings suggest that self-expressiveness positively influences continued intentions to play games and, in turn, is impacted by self-congruity. Self-efficacy is also found to impact users' continuance intention for online games. Further, the results re-affirm the importance of hedonic (perceived enjoyment) and utilitarian (perceived usefulness) consumption values on gamers' continuance intentions in an online gaming context. Through multi-group analysis, this study also highlights the influence of perceived risk in shaping the continuance intentions. Findings suggest that the impact of perceived enjoyment, perceived usefulness, self-expressiveness, and self-congruity on continuance intention is enhanced in the presence of high risk; the reverse holds true for self-efficacy. The key practical implications of the findings are discussed. [ABSTRACT FROM AUTHOR]