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Medical Tourism, a sector still in the infancy stage in India, forms a part of the global Medical Tourism corridor and is acknowledged in the itinerary of any medical tourist. This paper intends to explore the scope of Medical Tourism in the developing cities of India. It aims to investigate the reasons for low medical tourism penetration despite possessing all the competitive advantages vital for a medical tourism destination. A survey conducted at 21 hospitals in Mangalore uncovered the extent of awareness among healthcare workers and initiatives taken by the healthcare industry to outperform this sector. Simple random sampling was employed to arrive at the sample size and the Chi-square test was applied to analyze the data. The findings reveal promotion as a crucial element for awareness creation and show a clear linkage between awareness and the potential of Medical Tourism. The paper presents healthcare practitioners and tour operators with an insight into Medical Tourism in developing cities like Mangalore and the effective strategies imperative to excel in this sector. This study evaluates if developing cities of India have the potential to be promoted as Medical Tourism hubs reaping benefits to the economy of India. [ABSTRACT FROM AUTHOR]