Search

Focuses on the operations of some public relations firms in the United States which mislead the gullible. Increasing power and acceptance of public relations executives in corporate America; Practice of some major advertising agencies to set up subsidiaries with different names to handle public relations; Growing use of public figures as spokespersons.

Discusses the French people's hostility toward publicity. Peculiarity of the Frenchman's nature of wanting to appear less than he is; Ways in which public opinion stigmatizes in France; Honesty of publicity in France; Author's acquaintance with business managers who had any sense of publicity; Government agency that watches over the health of the public and the truthfulness of advertising.

Presents letters to the editor concerning public relations and courtship practices. Criticism on the functions of the public relations practitioner; Pay figures of public relations specialists; Changes in courtship practices.