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Declining levels of trust in the media in Western democracies have drawn the attention of political scientists, but much less attention has been paid to East Asia. This paper sets out to examine the logic behind media trust in three different types of regimes in East and Southeast Asia: countries with, partial, and no press freedom, respectively. Our findings show that while respondents' trust in government and support for socioideological control of the government have consistent and significant associations with their media trust across all 12 countries, Internet usage, online political participation, support for media censorship, and patriotic belief have different associations with the variable being studied as the degree of press freedom varies. The findings indicate that citizens are well aware of the role mass media plays in the political system and thus their trust in the media reflects the expectation‐perception gap of the government‐media relationship accordingly. [ABSTRACT FROM AUTHOR]