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As a symbol of regulations as 'solid as bedrock,' Japanese agriculture is a key target for structural reform under the Abe administration's 'Abenomics' growth strategy. Its reform proposals have encompassed long-standing rice production regulations, agricultural organizations, including the agricultural cooperatives (JA), and the controlled system of milk distribution. The government also seeks to promote agricultural exports and farmers' participation in processing and distributing agricultural products. Led by the Prime Minister's Office, and taking advantage of changes in the political environment of agriculture that have weakened the political power of farmers and JA, the government has launched a reform offensive with variable impact: progress has been made in some areas (e.g. JA reform) but little change in others (such as rice production adjustment). The most significant challenge lies ahead in reforming the farmland system, which is yet to be tackled. [ABSTRACT FROM AUTHOR]