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This research aims to conduct a cross cultural study of Mainland Chinese and the United States (U.S.) seniors’ personality traits and identify how they affect motivation, preferences, sociodemograp...

This study aims to assess the level of casino tourism development as perceived by residents of the Grand Ho Tram Strip in Vietnam. This study is timely and crucial because the local government need...

This research aims to investigate residents’ perceptions of tourism development by exploring the sub-dimensions of impacts. The theoretical and practical implications of the four constructs are pre...

This study assesses the benefits of hiking for visitors to the Jeju Olle Trail on Jeju Island in Korea, which has been designated as a World Heritage Site. Data were collected from a total of 318 tourists visiting the Jeju Olle Trail. The study focused on comparing the benefits sought by first-time visitors and those of repeat visitors. Analytical results found that first-time visitors and repeat visitors sought different benefits from their hiking experiences. First-time visitors sought to observe nature and interact with people. For first-time visitors, benefits that delighted them were buying unique souvenirs and enjoying educational experiences, whereas repeat visitors demonstrated a good assessment on interactions with new people and buying unique souvenirs.

This empirical study attempted to identify the role of TV drama celebrity in explaining audience involvement, perceived national image, and audience behavioral intention. Among many significant fin...

To explore popularly visited tourist locations, travel movement patterns, and movement points, this study collected samples of 321 Chinese tourists and 337 Japanese tourists who were visiting major...

The impacts of health crises on tourism demand vary according to the crises’ magnitude, causes, and recoverability. In some cases, the effects of these unexpected incidents have been severe. This study investigates the underlying stability of Hong Kong’s inbound tourism during three phases of health events. Data on 14 market sources for Hong Kong tourism are compared and the results discussed. Specific examinations suggest that travel from India, the U.S., the U.K., Indonesia, and the Philippines are, somewhat, less influenced by health crises in Hong Kong. Men, unmarried travelers, non-working vacationers, and repeat visitors display resilient tendencies. Expenditure tends to decrease during crises, although lengths of stay tend to increase. The inclusion of three types and phases of health crisis events and their effects on inbound travel markets suggest that the impacts of health crisis events differ according to the profile of health crisis. Implications and suggestions for future studies are ...

As today’s world is flattening, the landscape of tourist destinations is becoming similar. In turn, an increasing number of destinations are seeking to effectively promote themselves. For these rea...