1. Computing the Effect of Brand Passion on Consumer Behaviour Author Karulkar, Yashodhan, Iyer, Gautam, Gupta, Anshika, Parihar, Mahendra, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, and Musleh Al-Sartawi, Abdalmuttaleb M. A., editor Published 2022 Full Text View/download PDF